Apple’s new iOS will be good for consumers but a headache for advertisers Apple's iOS 14 will be good for consumers but a headache for advertisers In weeks to come, Apple will update all its platforms to iOS 14, impacting its apps, home screen and the IDFA (identifier for advertisers). The changes to the IDFA, in particular, has caused uproar among marketers, with commentators claiming that Apple has crippled an $80bn industry. But what are these changes, and what does it [...]
