By: Sean O'Meara

Sean O’Meara is a publicist and communications consultant. He is the co-author, along with Professor Sir Cary Cooper, of "The Apology Impulse - How the business world ruined sorry and why we can’t stop saying it", out now.

Sorry not sorry: End the apology culture in business

Begging for public forgiveness is not the greatest business strategy

When David Neeleman, the founder of American airline JetBlue, published a YouTube video entitled “Our Promise to You” in 2007, it was the first corporate social media apology. The video set the standard for modern crisis management. Snow storms and bad planning had forced the airline to cancel more than a thousand flights, affecting over [...]

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