By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Allianz serves up Jannik Sinner partnership

January 29, 2026

Reigning Wimbledon champion Jannik Sinner has penned a multi-year deal with Allianz. The Italian, who takes on Novak Djokovic on Friday in the Australian Open semi-finals, has inked a partnership with the insurance giant that will see him become a global brand ambassador. Sinner said he would be looking “forward to building a collaboration with [...]
Guinness returns to English football shirt sponsorship for first time since 1980s

January 29, 2026

Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City. The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 [...]
Tyson Fury’s comeback fight will be broadcast on Netflix

January 28, 2026

Netflix will broadcast its first ever live event from the United Kingdom when Tyson Fury exits retirement to take on Arslanbek Makhmudov. The card has been scheduled for 11 April with the location as yet unknown, but the bout has been agreed in conjunction with boxing’s latest tycoon Turki Alalshikh and his magazine, The Ring. [...]
Coral ditches Cheltenham Festival as Reeves tax rises on gambling bite

January 28, 2026

Betting giant Coral has ditched the Cheltenham Festival after over 50 years due to government taxes on gambling. Duty on UK horse racing wagers was exempted from Chancellor Rachel Reeves’ Budget last autumn but taxes on remote sports betting will be hiked from 15 per cent to 25 per cent in 2027. Coral’s parent firm [...]
Exclusive: Parliament must scrutinise Prem Rugby franchise plans, MP says

January 27, 2026

The government has been called upon to scrutinise Prem Rugby’s franchise plan, which promises to be the biggest shake-up of the domestic game since professionalisation. It comes as the Department for Culture, Media and Sport is also accused of passing the buck over Covid loans to English professional rugby. Liberal Democrat MP Edward Morello told [...]
ICE a ‘militia’, says Milan mayor as agency sends agents to Winter Olympics

January 27, 2026

The mayor of Winter Olympics host city Milan has called US ICE agents being sent to the Games part of a “militia” that is “not welcome”. The US immigration agency, which has been at the centre of two fatal shootings in Minneapolis in recent weeks, is sending agents to the Winter Olympics to support American [...]
Formula 1 signs Standard Chartered up as major partner

January 27, 2026

Standard Chartered has penned a deal with Formula 1 to become the motor sport’s wealth management and investment banking partner. The City of London-headquartered firm will be involved with Formula 1 as part of a multi-year deal, with Standard Chartered’s branding set to feature trackside. The bank’s chief of corporate and investment banking, Roberto Hoornweg, [...]
Exclusive: Manchester United stadium plan set to get £200m boost

January 27, 2026

Manchester United could earn £200m from selling the naming rights to their new stadium, according to a new report. Manchester United’s 100,000-seater plan for a project dubbed New Trafford, adjacent to the iconic but crumbling Old Trafford, would create the biggest stadium in Britain and command a premium naming rights price. Research by industry title [...]
Dallas Mavericks owner-backed Orreco acquires Ennis-Hill’s Jennis

January 26, 2026

A women’s hormone health platform founded by Dame Jessica Ennis-Hill has been acquired by AI bio-analytics platform Orreco. Jennis, the health and performance platform, was founded by London 2012 gold medal winner Ennis-Hill, joins parent firm Orreco AI and subsidiaries FitrWoman – a platform used by England’s Lionesses – and DDSA Computer Vision – a [...]
Rolex and DP World Tour sign long-term partnership extension

January 26, 2026

Rolex’s partnership with golf’s DP World Tour will pass 30 years after the organisations signed a long-term agreement. The watchmaker has been a partner of the top European golfing circuit since 1997 and the new deal comes just months after DP World extended its title sponsorship of the tour until at least 2035, in what [...]

Motor finance trade body gears up for legal challenge to £9bn redress

Saracens hit out at disjointed rugby calendar amid £9m loss

Why the Norwegian Arctic is the best place to see the Northern Lights

By: Matt Hardy

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