By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Exclusive: ‘Punchy’ £2.5m crowdfund to value Kane-backed Reflo at £25m

March 5, 2026

A “punchy” £2.5m crowdfunding round launched by Reflo, the apparel brand backed by footballers Harry Kane and Phil Jones, will value the sustainable sportswear firm at £25m, co-founder Rory MacFadyen has told City AM. The brand, which boasts the likes of England striker Kane and Formula 1 team Williams within its client roster, has announced [...]
Iranian drone attack sees ATP tennis players flee court

March 3, 2026

An Iranian drone attack forced players and officials on a tennis court at an ATP Challenger event in the UAE to flee for cover on Tuesday. Two matches at the tournament, taking place in Fujairah were interrupted after a fire broke out at an oil terminal around 10km from the ATP Challenge event site. Japan’s [...]
Premier League facing Easter weekend football blackout

March 3, 2026

The Premier League and Championship are set to voluntarily be without football over an Easter weekend for the first time this century. Football’s global governing body Fifa has modified the 2027 spring international break to include Good Friday and Easter Monday next March in a move that will hit the two top tiers of English [...]
Cadillac to leverage US identity to grow F1 sponsorship portfolio

March 3, 2026

Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Hundred cricket stake sales help Glamorgan clear debts

March 2, 2026

Glamorgan’s sale of a stake in The Hundred franchise Welsh Fire has wiped the county cricket club’s debts, despite making a loss last year. The England and Wales Cricket Board sold eight minority stakes in eight Hundred franchises, handing the majority stakes to host counties. Glamorgan’s divestment saw them enter into a 50-50 partnership with [...]
Exclusive: RFU in talks over back of shirt and short sponsor deals

March 2, 2026

The question that hangs over rugby union always seems to be a financial one: how can a sport with successful World Cups, a strong women’s game and a generally affluent audience struggle so much to commercialise itself effectively? That doesn’t seem to be an issue for England and its governing body, the Rugby Football Union. [...]
Automatic promotion and relegation from Prem Rugby scrapped

February 27, 2026

Automatic promotion and relegation from Prem Rugby has been scrapped after a crunch RFU Council vote on Friday. Yo-yoing between English rugby’s top flight Prem Rugby and the second tier Champ Rugby will be halted, with expansion teams admitted into the highest form of domestic rugby in England on a case-by-case basis. In what many [...]
Rugby communities ‘staring down the barrel’, says MP

February 27, 2026

Rugby communities are “staring down the barrel of losing their professional side”, according to one MP slamming the Welsh Rugby Union. The governing body of Welsh rugby is under immense pressure to relieve its chief executive – Abi Tierney – and chairman – Richard Collier-Keywood – from their positions and to commit to the future [...]
Formula 1 revenues soar to $4bn as sport cashes in on popularity

February 26, 2026

Formula 1 is closing on annual revenues of $4bn after their recent accounts recorded a 14 per cent increase to $3.9bn. The healthy spike comes as Formula 1 parent company Liberty Media reported a rise in team payouts – by 11 per cent – to $1.4bn ahead of the 2026 season, which will see Cadillac [...]
Welsh Rugby Union chair says Ospreys not necessarily dead

February 26, 2026

The embattled chair of the Welsh Rugby Union has today insisted a reduction of teams to three does not necessarily kill off the Ospreys. The governing body of rugby in Wales has been battling with fans and stakeholders over plans which will see at least one of the four regions struck off to save money. [...]

UK Private Capital raises alarm over ‘slow and unclear’ progress from Mansion House signatories

Matchroom could move into booming rugby in a big way, says Hearn

London Sports Festival Serves Up Pickleball in New Street Square

By: Matt Hardy

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