By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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Nations Championship: Monzo makes first move into rugby, with Allianz and ITV

July 1, 2026

Monzo have broadened its sponsorship portfolio, joining Allianz in sponsoring ITV’s coverage of rugby union’s Nations Championship competition. The challenger bank and insurance giant have each signed deals with the free-to-air broadcaster to be part of the channel’s coverage of the inaugural inter-hemispheric tournament. It is Monzo’s first step into rugby union and comes after [...]
Exeter Chiefs deal done as Bournemouth owners complete ‘£45m’ takeover

June 30, 2026

AFC Bournemouth owner Bill Foley’s Cannae Holdings have completed the purchase of Prem Rugby club Exeter Chiefs for a reported £45m. The American – who controls the Premier League club as part of a Black Knight consortium that includes Michael B Jordan – will become the majority owner of the Devonshire rugby union team, and [...]
West Ham to announce betting front-of-shirt sponsor after Premier League relegation

June 30, 2026

West Ham United will this morning announce that they are keeping betting brand Boyle Sports as its front-of-shirt sponsor next season after being relegated from the Premier League. The London club had the Irish family-owned firm across its claret and blue shirts across last season’s Premier League campaign but risked losing them after top flight [...]
Unilever chief on how to activate 35 brands at the Fifa World Cup

June 30, 2026

With the World Cup a sponsor’s heaven, Matt Hardy asks Unilever how the FMCG behemoth activates 35 brands amid a need to be noticed. A number of the brand campaigns at this Fifa World Cup have been sublime, others have fallen a little flat. Activating at a tournament watched by billions across nearly 200 countries [...]
Wimbledon: Majority of £350,000 debentures sold to overseas fans

June 29, 2026

The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]
Novak Djokovic joins investment firm with stake in Mexico’s Azteca Stadium

June 26, 2026

Novak Djokovic has joined General Atlantic, the firm that holds and investment in Mexico football’s Azteca Stadium. The Serbian tennis player – who will take on Wu Yibing at Wimbledon next week as he looks for an unlikely 25th Grand Slam title – will act as a global strategic advisor for the firm that has [...]
World Cup spending: England fans could spend £150m if they beat Panama

June 26, 2026

An England win against Panama at the World Cup on Saturday could lead to an extra £150m in consumer spending, while fans are expected to fork out an extra £22m in pubs across the country this weekend. England are top of Group L, level on points with Ghana, ahead of Saturday’s final match of the [...]
Wimbledon to stay on BBC as grand slam bucks paywall trend

June 25, 2026

Wimbledon will remain on the BBC until 2033 after the public service broadcaster announced a deal extension with the All England Club. The Wimbledon Championships fortnight, which this year begins next Monday, is, in part, in cahoots with the government’s so-called Crown Jewels list – officially called the Ofcom Code on Sports and Other Listed [...]
Silverstone safe amid MotoGP calendar shake-up, chiefs insist

June 25, 2026

MotoGP chiefs have insisted their Silverstone race is safe despite plans for a drastic shake-up to the motorsport’s calendar. After signing a major deal with the five manufacturers – akin to Formula 1’s governing Concorde Agreement – which formalises the commercial framework across the sport until 2031, MotoGP will now look to grow an organisation [...]
England draw with Ghana worth £20m extra to British pubs

June 24, 2026

England’s lacklustre 0-0 draw against Ghana may have lacked fizz but hospitality industry experts estimate it was worth an extra £20m in trade for Britain’s pubs. Thomas Tuchel’s men were held to a goalless 90 minutes in Boston on Tuesday but the late kick-off and blistering weather proved a boon to boozers up and down [...]

Airtel Money listing shows London is still one of the best places to grow a company

Britain’s array of top-class live sport isn’t celebrated nearly enough

Inherit film review: Thai horror explores society’s Faustian pact

By: Matt Hardy

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