By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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Liverpool ditch Nike as they land £300m kit deal

March 10, 2025

Liverpool’s iconic red strip will be made by Adidas for the first time in over a decade after the club and the German sportswear giant agreed a £60m-per-season deal. Adidas will replace Nike, whose five-year deal concludes at the end of this season. The club have had deals with both Warrior and New Balance since [...]
Sidemen charity match proves importance of entertainment in sport

March 10, 2025

On Saturday afternoon at Wembley Stadium, 90,000 fans packed out the home of football for a charity match featuring online celebrities the Sidemen. Having begun with games at Southampton in 2016 and Charlton’s The Valley, the Sidemen – a group of seven YouTubers who have banded together to grow their brand, and whose most notable [...]
Number of private equity deals in sport soared in 2024, report says

March 9, 2025

The number of major sports acquisitions and mergers by Private Equity has nearly doubled in the last 12 months. Private Equity deals have risen from 96 in 2023 to 190 in 2024, according to a new report. Financial advisory firm Oaklins states that there has been an overall 44 per cent increase in deals – [...]
FIA and Formula 1 accept General Motors and Cadillac to 2026 grid

March 7, 2025

Formula 1 and its governing body the FIA have approved Cadillac’s application to join the 2026 F1 grid. The move comes after their bid was approved for assessment in November following on from major governance changes at General Motors and Andretti. “The FIA and Formula 1 can confirm that, following the completion of their respective [...]
Football Regulator: Reform UK demand government ‘leave football alone’

March 7, 2025

Reform UK has slammed plans for a football regulator interfering in the Premier League, insisting the government should “leave it alone”. A Westminster Hall debate this week drew sarcastic digs from both sports minister Stephanie Peacock and her shadow counterpart Louie French on the football regulator, which has recently concluded a series of debates in [...]
Government could take Abramovich to court over £2bn from Chelsea sale

March 7, 2025

The government is reportedly preparing to take former Chelsea owner Roman Abramovich to court to get their hands on £2bn from the sale of the club. The oligarch previously said that the money from the sale, currently frozen in a bank account, would go to those hit by Russia’s invasion of Ukraine. But ministers have [...]
Saudi Arabia SURJ mulls investment in World Athletics

March 6, 2025

Saudi Arabia’s SURJ Sports Investment could invest in a new company dealing with the commercial arm of track and field body World Athletics. It would give the Public Investment Fund subsidiary access to a portion of the profits made by the organisation that runs the World Championships and Diamond League in a deal that could [...]
City favourite Pitch Golf opens Canary Wharf flagship

March 6, 2025

City golf favourite Pitch has expended its footprint in the capital with a flagship Pitch Wharf venue near the Isle of Dogs. The waterside Canary Wharf venue was launched last month with a vibrant party across its two-floor space, which is within touching distance of the London underground and the famed financial hub. Pitch Wharf [...]
Starmer throws weight behind 2035 Fifa World Cup bid

March 6, 2025

Prime Minister Keir Starmer has thrown his weight behind a United Kingdom bid for the 2035 Fifa Women’s World Cup. The bid would combine stadiums from England, Scotland, Wales and Northern Ireland and, if it is successful, would see the Home Nations host the showpiece women’s event for the first time ever. Starmer said the [...]
Motorsport UK chair slams FIA for lack of ‘gold-standard’ governance

March 6, 2025

The chair of Motorsport UK David Richards has threatened the FIA with legal action, slamming the governing body for a lack of “gold-standard” governance. Richards claims he was told to sign a restrictive new confidentiality act, as a member of the motorsport council, that imposed €50,000 fines for breaches and a fewer rules and guidelines [...]

Anthropic’s growth slows ahead of IPO as AI spending bill nears $900bn

Commonwealth Games generated £223m for Scotland

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By: Matt Hardy

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