By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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ITV in-game Six Nations ads will keep sport free-to-air, experts say

February 4, 2026

ITV’s introduction of advertising during matches at the Six Nations is a sign of things to come but will keep more sport on free-to-air television, say experts. Starting tomorrow, the broadcaster will show split-screen adverts during pauses in play at this year’s competition, such as when scrums are being reset. It has led to concerns [...]
Broncos owner Lockyer: Being on BBC means we’re a club of topic

February 4, 2026

The rebirth of London Broncos will take its next step this weekend when their match against Super League club Bradford Bulls is shown on the BBC. The Challenge Cup is seen as a target for the only major rugby league club south of Warrington, who last year were purchased by NRL rugby league legend Darren [...]
Exclusive: PSG in talks with Netflix show Emily in Paris over appearance

February 4, 2026

Paris Saint-Germain are in discussions with the makers of hit Netflix show Emily in Paris about a potential collaboration in the future, City AM can reveal. The talks could see the Champions League holders and Club World Cup finalists feature in a future episode of the series, which follows the adventures of an American marketing [...]
Guardiola calls out Premier League clubs for not winning trophies

February 3, 2026

Manchester City manager Pep Guardiola has called out big Premier League clubs for not winning trophies despite spending more over the last five years. After the January transfer window closed on Monday – which saw the 20 Premier League clubs spend around £400m – City’s net spend over the past five years sat at £396m [...]
Exclusive: Olympian Matt Richards launches sports-tech platform Sponza

February 3, 2026

Double Olympic champion swimmer Matt Richards has launched a new business that will help thousands of athletes find commercial backers. Sponza, Richards told City AM, has raised a six-figure sum at a seven-figure valuation ahead of its launch this week. The sports tech platform will allow athletes to connect with brands, with the aim of [...]
GB Snowsport chief: City execs should sponsor Winter Olympics athletes, and go skiing with them

February 2, 2026

“If you know our British world champions, put up your hands,” GB Snowsport chief executive Vicky Gosling said at the organisation’s annual corporate bash last year. No one raised their hands. “And it’s really sad,” she tells City AM, “because [despite] no snow and mountain ranges, we have unbelievable talent.” Team GB head to the [...]
Sussex CCC forced to prove financial stability after ECB loan

February 2, 2026

Sussex County Cricket Club will need to prove their financial stability to the England and Wales Cricket Board after entering into an agreement with cricket’s governing body. The three-year financial framework agreement will see the county receive a points deduction ahead of the 2026 season, a suspended fine of £100,000, and a further suspended points [...]
Welsh Rugby missed out on £45m in previous Principality Stadium deal

January 31, 2026

The Welsh Rugby Union lost £45m from underselling the naming rights to the Principality Stadium, according to a new report. A 10-year deal with insurer Principality is expected to conclude this year, with the decade-long cost of sponsoring Wales’ biggest stadium widely reported to be £1m per season. That’s despite research from The Sponsor shared [...]
Heated Rivalry credited with surge in UK ice hockey ticket sales

January 30, 2026

A surge in ticket sales across UK ice hockey has partly been attributed to Heated Rivalry, the hit LGBT drama set in the sport. The hit Canadian show was released last year but only hit UK streaming services in recent weeks, adding to the online buzz around it and ice hockey more widely. Data published [...]
Exclusive: Perth Bears NRL CEO on taking games to Singapore

January 30, 2026

The newest NRL side the Perth Bears have demonstrated their league’s ambition to dominate global rugby league ahead of their debut, saying they want to play in Singapore. Perth Bears will join the NRL in 2027, becoming the first rugby league team to join the Australian top flight since the Dolphins in 2023. And chief [...]

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By: Matt Hardy

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