The creative obsession: Leo Burnett London’s Katie Lee talks heritage and innovative adverts September 28, 2014 Few agencies are as steeped in history as Leo Burnett. One of the godfathers of advertising, Burnett founded his eponymous creative shop in depression-era Chicago, placing a bowl of apples in reception as a marker of the agency’s values: rosiness and hospitality. It quickly became known for bold, image-led work, later creating Tony the Tiger [...]
International exposure is key to the MBA experience September 25, 2014 But studying at a foreign business school isn’t the only way to get it GLOBALISATION has turned many corners of the world upside down, but few more so than business education. When the Tuck School of Business was founded in 1900, a tiny faculty taught an initial cohort of just four US students. Today, at [...]
Four ways to get rid of fatigue at your workplace September 24, 2014 Yoga, sunlight and lots of small, fibre-filled meals could help. Few things kill office productivity as quickly as fatigue. And while the obvious answer is to get more sleep throughout the week, that isn’t always the most helpful advice for overworked City folk barely able to fit work drinks in between all-nighters at the [...]
Four of the best business books released in 2014 September 23, 2014 From the digital economy to Richard Branson, Liam Ward-Proud lists this year’s top reads. It's been a bumper year so far for business reads, with releases from the likes of Virgin founder Richard Branson, as well as several books tracing crucial trends in the fast-changing global economy. With judging panels due to start drawing [...]
Why the humble business card is in rapid decline September 22, 2014 But there’s still space for the analogue antique in our digital future. Few corporate rituals have proved as enduring as the exchanging of business cards. Some Brits may not think twice about stuffing several of them into a pocket or bag, with only the vague intention of retrieving them (crumpled and torn) later on. [...]
On the right track: KBH On-Train Media’s Ian Reynolds talks train adverts September 21, 2014 If you commute into London on an overground train, chances are you’ll have seen dozens of ads placed by KBH in recent years. The UK’s largest rail media specialist, it claims to reach around 6m consumers a month, 4m of which are in the lucrative commuter bracket. These figures look set to grow. The [...]
Marketing to millennials: Is Generation Y really all that different? September 21, 2014 Talking to advertising and media executives these days, you’d be forgiven for thinking that there’s an alien group lurking among UK consumers. Millennials, we are told, are different. Born between 1980 and 1995, they split their summers between south-east Asia and Bestival, often sporting torn jeans, face paint and/or a pair of Google Glasses. When [...]
How to give the perfect pitch in three easy steps September 18, 2014 Don’t depend on PowerPoint, and be sure to start confidently. Perfect business pitches are the stuff of legends. We’ve all heard stories of someone bumping into a wealthy investor in a lift or at a sports event, and convincing them to depart with several million to fund a new business. And with the rise [...]
Love your job and work hard. Avoid these two myths posing as career advice September 17, 2014 Hard work isn’t all, and following your heart may well end in tears. "Choose a job you love and you will never have to work a day in your life,” Confucius is thought to have said. It’s a rousing thought. But like numerous other seductive one-liners posing as career advice, it hides more than [...]
Darin Brown of WPP agency POSSIBLE on digital-focused advertising and the rise of gamification September 14, 2014 WPP has been rapidly building up its digital presence in recent years, partly by acquiring smaller agencies worldwide and folding them into POSSIBLE. Darin Brown, POSSIBLE’s Europe, Middle East and Africa chief executive, talks to City A.M. about creating digital-focused advertising, and why brands are increasingly looking at interactive campaigns. You’ve worked on both [...]
