Why Roger Federer’s Laver Cup should be a smash hit with brands keen to engage with a tennis audience Why the Laver Cup should be a smash with sponsors Late in 2016, tennis legends including Bjorn Borg, Roger Federer and John McEnroe unveiled one of the most innovative concepts in the game’s modern age, the Laver Cup. Created by 20-time grand slam champion Federer, the tournament pits Europe’s top six male tennis players against counterparts from the rest of the world over three days [...]
