UK advertising exports hit £6.9bn in 2017 as global standing grows March 19, 2019 International trade in UK advertising services reached £6.9bn in 2017 as the sector’s global standing continues to grow, a new report has revealed. Advertising exports increased 18 per cent compared to 2016 and outpaced overall UK service exports, which grew seven per cent, according to figures from the Advertising Association. Read more: UK digital advertising [...]
Widecells calls in Unilad bosses to launch new media marketing firm March 18, 2019 Stem cell firm Widecells has enlisted the help of three former Unilad executives to launch a new media marketing firm as part of a rebrand that will see it renamed to Iconic Labs. John Quinlan, Liam Harrington and Sam Asante will run the new business, which will be focused on providing online marketing, content and [...]
Revamp media regulation to help broadcasters take on Netflix, BBC chairman urges March 18, 2019 The UK’s media regulation must be overhauled to protect public service broadcasters from rivals such as Netflix, the BBC chairman said today. Speaking at the Oxford Media Convention this morning, Sir David Clementi said existing regulation is not fit for the digital age and must be updated to ensure British broadcasters can take on global [...]
A third of small businesses have no cyber security strategy, report finds March 18, 2019 A third of small businesses in the UK have no cyber security strategies in place, a new report has found. Research by charity Business in the Community (BITC) revealed 40 per cent of small businesses had not taken any action on cyber security over the past 12 months. In addition, more than three-quarters of firms [...]
Ride-hailing app Lyft set to raise $2bn in New York float March 18, 2019 Ride-hailing platform Lyft expects to raise as much as $2bn (£1.5bn) when it floats on the New York Stock Exchange later this month. In a filing the firm said its initial public offering (IPO) will consist of 30.7m shares priced between $62 and $68, meaning it could raise a total of $2.4bn. Read more: Lyft [...]
MPs call for social media regulation to protect children from online ‘wild west’ March 18, 2019 The “lawless landscape” of social media must be regulated to ensure young people are protected from graphic content that could damage their mental health, a group of MPs has said. A report into the impact of social media on young people’s mental health concluded firms such as Facebook and Instagram should face a 0.5 per [...]
News UK launches new influencer marketing agency The Fifth March 18, 2019 Media giant News UK today said it has launched The Fifth, an independent full-service influencer marketing agency. The Fifth, which will be led by News UK’s former director of digital strategy and partnerships Oliver Lewis, will work with both established stars and emerging talent in a bid to deliver brand campaign across social media channels. [...]
Oneweb lands $1.25bn in funding as it looks to launch global internet service March 18, 2019 UK communications startup Oneweb has secured $1.25bn (£942m) in funding as it looks to start mass production of satellites for global high-speed internet connections. Oneweb said the fundraising round, which was led by Softbank, Qualcomm and Virgin, will kickstart its plans to deliver a global communications network that will bring high-speed broadband access to everyone on earth [...]
Sorrell’s S4 Capital posts revenue rise as mergers help to reel in new clients March 18, 2019 Sir Martin Sorrell’s new advertising venture S4 Capital has posted a large rise in revenue for the year after a string of acquisitions helped it land big-name clients. Read more: S4 Capital ready to compete 'at the highest levels' after Mightyhive merger The figures Revenue jumped 58 per cent year-on-year to £54.8m. Billings hit £59.1m. [...]
Revealed: The broadband provider most likely to cut you a better deal March 18, 2019 Consumers have long discussed the craftiest ways to negotiate the best deal from their broadband providers. But new research from check and challenge site Ismybillfair.com has revealed how likely broadband providers are to cut you a better deal. Read more: Satellite firm Inmarsat boosts revenue due to in-flight broadband demand According to the survey, Virgin [...]
