Huawei founder downplays $30bn revenue hit after US ban June 20, 2019 Huawei’s founder Ren Zhengfei has played down the impact of a US trade ban on the Chinese tech firm, just days after it forecast a $30bn ($23.6bn) drop in revenue for the year. Ren said Huawei would still post $100bn in revenue this year, roughly flat compared to 2018, and insisted the firm’s consumer business [...]
Cannes Lions: How culture is catching up with adland’s notorious knees-up June 19, 2019 As the plane touches down on the hot tarmac at Nice airport, the butterflies start to set in. My neighbour, a senior media executive, has given me a disconcerting pep talk. “Trust me, it’s worse than Glastonbury,” he says with a smile. As we disembark, it’s clear everyone is headed for the same glimmering town [...]
Creative advertising ‘in crisis’ as brands pursue short-term targets June 19, 2019 The advertising industry is suffering a crisis in creativity as both brands and industry awards pursue short-term targets, according to a report published today. Read more: Ad industry faces ‘brain drain’ amid creativity crisis The Institute of Practitioners in Advertising (IPA) has warned creativity no longer translates into effective marketing, with award-winning creative campaigns now [...]
Why creative marketing has stopped working June 19, 2019 The advertising industry is suffering a crisis in creativity as both brands and industry awards pursue short-term targets, according to a report published today. The Institute of Practitioners in Advertising (IPA) has warned creativity no longer translates into effective marketing, with award-winning creative campaigns now at their lowest levels of effectiveness in more than 20 [...]
Sir Martin Sorrell: Traditional agency model is ‘not fit for purpose’ June 18, 2019 Former WPP boss Sir Martin Sorrell has launched yet another attack on his old firm, saying traditional ad agencies are “not fit for purpose” and must go private to survive. Speaking at the Cannes Lions festival today, Sorrell said the industry has to change if it is to adapt to increased competition and a new [...]
Ad industry ‘faces brain drain’ amid creativity crisis June 18, 2019 The advertising industry could face a brain drain as employees increasingly look outside adland for their fill of creative work, according to a report published today. Research by ad agency Impero revealed 62 per cent of people in the industry have interviewed for a job in another sector over the last 12 month, while the [...]
Social media firms team up with advertisers to fight online harms June 18, 2019 Social media giants including Facebook and Google have formed a new alliance with brands and ad agencies in a bid to crack down on harmful material online. A total of 16 brands, including Unilever, Diageo and Procter & Gamble, have signed up to a new working group that will lobby publishers and platforms to remove [...]
Marketers threaten to cut social media spend unless tech giants crack down on online harm June 14, 2019 Social media firms risk losing advertising revenue from UK businesses unless they do more to protect users on their platforms, marketers have warned. The Chartered Institute of Marketing (CIM) said businesses needed to “carefully consider” whether they should continue to advertise on social media sites due to the failure to remove harmful material. Read more: [...]
UK mobile operators ‘must be cautious’ over Huawei June 13, 2019 UK mobile operators should show “all due caution” before using Huawei’s equipment in their 5G networks, culture secretary Jeremy Wright has warned. In a move that will spark further uncertainty over Huawei’s role in UK telecoms infrastructure, Wright said the government must “think carefully” before it makes a decision about the Chinese tech firm. Read [...]
Independent and Evening Standard could face probe over Saudi stakes June 13, 2019 The Independent and the Evening Standard could face an inquiry over public interest concerns after a mysterious Saudi investor took major stakes in the titles. Culture secretary Jeremy Wright today said he is mulling an investigation into the groups behind the two newspapers, amid fears the deals could compromise freedom of expression and the accurate [...]
