By: Frank Dalleres

Sports Editor Frank Dalleres is Sports Editor of City AM. He has almost two decades' experience covering the business of sport and has reported from Olympic Games and major international football, rugby union, tennis and golf competitions, both at home and abroad. Get in touch with stories and tip-offs and follow him on X at @frankdalleres

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City A.M. Unregulated Rio 50 special: Rio 2016 Olympics and sponsorship – which athletes are pulling in the big bucks?

August 4, 2016

In a special edition of the Unregulated podcast, Emma Haslett and Frank Dalleres analyse City A.M.'s Rio 50 list of the most marketable athletes at the Rio Olympics and Paralympics. Jon Izzard, of sports sponsorship specialists Synergy, explains why brands want to work with athletes, who will earn the most from the Games… and why there are no Russians [...]
Andy Murray to carry flag for Great Britain at Rio Olympic opening ceremony

August 3, 2016

Wimbledon champion Andy Murray has revealed his pride at being selected to be Team GB’s flagbearer for Friday’s opening ceremony at the Rio 2016 Olympics. Murray, who won gold in the men’s singles at London 2012, is the first tennis player to enjoy the honour and was picked ahead of veteran long-distance runner Jo Pavey and [...]
The Rio 50: Usain Bolt pips Neymar to most marketable sportsperson at 2016 Olympics and Paralympics accolade

August 3, 2016

He is used to sweeping all before him on the track, and now Usain Bolt has another title under his belt – No1 on City A.M.’s Rio 50: the most marketable athletes at the 2016 Olympic and Paralympic Games. Bolt, who is aiming to complete a unique triple hat-trick of sprint gold medals in Brazil [...]
Cricket betting: Pakistan can depend on Misbah – but not Masood against Jimmy Anderson

August 2, 2016

Misbah-ul-Haq was Pakistan’s saving grace at Old Trafford in an otherwise abject performance in the second Test. Without the 42-year-old skipper’s 52 in the first innings, and 35 in the second, the 330-run margin of defeat would have approached record-breaking territory. Remarkably, the evergreen Misbah is touring England for the first time, having made his Test [...]
Cricket betting: Home sweet home for Woakes and England in crucial third Test

August 2, 2016

Momentum is an oft-used word during a Test series, but in recent times its importance has waned. Last summer saw England and Australia trade blows in a see-sawing Ashes series that finished 3-2 to the hosts. England won the first, third and fourth Tests, though were completely outplayed in the other two, as the idea [...]
Premier League transfer spending down on last year as clubs hesitate in spending TV windfall

August 2, 2016

An anticipated record-breaking close-season transfer splurge by Premier League clubs has yet to materialise, with spending slower than last summer, according to Deloitte. English top-flight teams shelled out £475m in July, £40m down on the £515m they spent 12 months earlier and significantly short of a predicted £1bn total gross outlay for the transfer window. Buoyed [...]
The Rio 50: American athletes win gold medal for marketability, but Team GB stars close behind

August 2, 2016

They are the most successful nation in terms of medal-winning, and industry experts agree that the United States also have the most sponsor-friendly Olympic sportsmen and women. City A.M. this week publishes the Rio 50 – a ranking of the most marketable sportsmen and women due to compete at this month’s Olympic and Paralympic Games [...]
How we compiled the Rio 50: the Most Marketable Athletes at the 2016 Olympic and Paralympics

August 2, 2016

How we compiled the list To generate the Rio 50 we mined the expertise of some of the leading names from the world of sports marketing, sponsorship, branding, management and academia. Our eight contributors were invited to nominate sportsmen and women, before whittling down the longlist to just 50, and then ultimately generating the final [...]
Manchester City to take spending past £70m mark with Leroy Sane signing

August 1, 2016

Manchester City are closing in on the signing of 20-year-old Germany winger Leroy Sane from Schalke for a fee that could rise to £42m. Sane’s club confirmed on Monday that he was in Manchester, rather than joining them on a pre-season training camp, where he was expected to undergo a routine medical examination. City are [...]
City A.M. Rio 50: Stars of athletics prove top draw for marketers at Olympic and Paralympic Games

August 1, 2016

It may lack the year-round profile of some other sports but athletics and stars such as Usain Bolt and Jessica Ennis-Hill remain a bankable commodity for sponsors, according to industry experts. City A.M. will this week publish the Rio 50 – a ranking of the most marketable sportsmen and women due to compete at this [...]

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By: Frank Dalleres

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