By: Frank Dalleres

Sports Editor Frank Dalleres is Sports Editor of City AM. He has almost two decades' experience covering the business of sport and has reported from Olympic Games and major international football, rugby union, tennis and golf competitions, both at home and abroad. Get in touch with stories and tip-offs and follow him on X at @frankdalleres

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Chelsea reveal first ever back-of-shirt sponsor – but it could last just one game

March 6, 2026

Chelsea have unveiled a second new kit sponsor in as many weeks after agreeing a deal for trading platform TMGM to appear on the back of their shirts. The deal is an expansion of the club’s partnership with the Australian company, which has been Chelsea’s official regional forex and CFD trading partner in Asia-Pacific since [...]
Premier League + ‘could hurt fan acquisition if rolled out globally’

March 5, 2026

The Premier League is “smart” to be experimenting with showing games on its own dedicated app but may find it harder to attract new fans if it leaves broadcasters and streaming platforms altogether, says a leading figure at Dazn. Premier League + will launch in Singapore next season and show all 380 matches live as [...]
Harry Kane-endorsed Skechers to sponsor Tom Brady-backed cricket team

March 5, 2026

Harry Kane-endorsed footwear brand Skechers is expanding into cricket as the main sponsor of the Tom Brady-backed Hundred franchise Birmingham Phoenix. Skechers will replace Butterkist in the prime front-of-shirt position for the men’s and women’s Birmingham Phoenix teams as The Hundred enters a new era this year. Following the acquisition of stakes in all eight [...]
Championship play-offs: More clubs to get shot at football’s richest game

March 5, 2026

English clubs have been given an extra chance to win the richest game in football after teams in the EFL approved a change to the format of the Championship play-offs. From next season, the play-offs will expand from four teams to six – meaning clubs will only have to finish in the top eight of [...]
Carabao Cup final ticket scam: Arsenal and Manchester City fans warned

March 4, 2026

Arsenal and Manchester City fans have been targeted by scammers selling fake tickets to this month’s Carabao Cup final at Wembley. Competition organiser the EFL is working with police and anti-fraud authorities to block websites offering non-existent tickets for the match on Sunday 22 March. Both Arsenal and Manchester City quickly sold out of their [...]
Leeds United: Westfield mogul Lowy issues ultimatum over £2bn project

March 4, 2026

Leeds United director and Westfield tycoon Peter Lowy has urged government to speed up plans for a multi-billion-pound redevelopment of the city. The Premier League club’s American owners, 49ers Enterprises, have begun work on expanding Elland Road by more than 15,000 seats to a 53,000-capacity stadium. But they want to make it the centrepiece of [...]
Williams F1 ‘competing with top 50 teams in sport’, says Kenyon

March 4, 2026

Atlassian Williams F1 Team advisor Peter Kenyon on selling commercial deals in football and Formula 1, and why the historic outfit’s revival will be tech-driven. Peter Kenyon is a man who knows a thing or two about commercialising sports teams. One of the architects of Manchester United’s development into a sponsorship powerhouse, he then helped turn [...]
KSI takes stake in Dagenham and Redbridge and vows to bring back glory days

March 3, 2026

YouTube phenomenon KSI has acquired a stake in non-league football club Dagenham and Redbridge FC. The British star, who has also enjoyed success in music and boxing, said in a video announcement: “I’m so excited to start this journey. It’s going to be a rollercoaster for sure but I hope to bring Dagenham and Redbridge [...]
English cricket facing tragedy if ECB doesn’t change, warns county boss

March 3, 2026

English cricket chiefs risk the “tragedy” of counties going bust unless they offer more support to those without international matches or The Hundred, says Hampshire chief Rod Bransgrove. Sussex are among those to have suffered financial difficulties, leading to a points deduction from the England and Wales Cricket Board and the departure of chairman Jon [...]
Messi no-show triggers MLS and Vancouver Whitecaps legal payout

March 3, 2026

Major League Soccer and the Vancouver Whitecaps have agreed to pay half a million Canadian dollars to settle a legal claim made because Lionel Messi was withdrawn from a match. A man from the Vancouver area brought the civil class action after paying more than $400 for two tickets to the game between the Whitecaps [...]

Kemi Badenoch warns of ‘Burnham premium’ on mortgages

Premier League + and why owning the broadcast isn’t owning the fan

Why now is the perfect time to visit Cyprus

By: Frank Dalleres

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