Gamification: What Monopoly is teaching marketers about engagement April 7, 2014 @AnnabelPalmer1 GAMIFICATION has been popular with businesses for decades: loyalty programmes and cereal box prizes are just two examples of the strategy in action. In recent years, however, it’s become a marketing buzzword. But what does it really mean, and is it here to stay? Many consumers associate gamification with apps or digital games. Certainly, [...]
The week in brief April 6, 2014 Advertising Week Europe draws to a close This year’s conference came to an end last week, after a roster of the industry’s best-known names gathered to discuss themes including native advertising, programmatic buying and the importance of young talent. Among the stars in attendence were Idris Elba, James Corden, and Sainsbury’s outgoing chief executive Justin [...]
Playing the long game April 6, 2014 In 1997, Pokeware co-founder Maryse Liburdi was convinced her idea had potential. It took over a decade for the world to catch up. She tells Annabel Palmer why perseverance is the key to success IT WAS the nineties – a time when VCRs were present in most living rooms and pager sales were booming – [...]
Gimme 5 April 6, 2014 …UPCOMING EVENTS FOR ENTREPRENEURS FinTech Pitch Day 8 April, 9am-6pm Selected teams will pitch for five minutes to a panel of experienced coaches. Speed-dating sessions with the mentors later in the day will offer “valuable” personalised feedback. startupbootcamp.org/events StartUp Saturday 26 April, 10am-3pm Enterprise Nation founder Emma Jones hosts a “friendly” one-day startup class for [...]
India votes: Just three hurdles stand in the way of economic renaissance April 6, 2014 IT’S A heretical truth, but most elections don’t matter very much. This year, for example, for all the bells and whistles, the Turkish presidential contest, the European parliamentary elections, and even the US mid-terms will change little, leaving unaltered their governments’ economic and political trajectories in the world. In the case of Turkey, the recent [...]
City Matters: Why we need to reward the City of London’s hidden talent – for doing good April 6, 2014 FOR THE last three decades, the Lord Mayor’s Dragon Awards have recognised outstanding corporate community partnerships by businesses across the capital. London is one of the world’s leading financial centres and is home to some of the most innovative and dynamic businesses in the world. Many of these companies utilise the skills and enthusiasm of [...]
Our crowdfunding rules don’t limit innovation – they protect consumers April 6, 2014 ROHAN Silva’s piece on the FCA’s rules in City A.M. last week unfortunately confused our approach to peer-to-peer lending and securities-based crowdfunding. In the UK, market practice currently leads to lower risks for investors on most peer-to-peer lending platforms than on securities-based crowdfunding platforms, so we have drawn a distinction, adopting a disclosure-based approach for [...]
Letters to the Editor – 07/04 – The establishment, Best of Twitter April 6, 2014 The establishment [Re: It’s not just Clegg who’s lost contact with reality – it’s the whole establishment, Friday] Great article. This is the reason why the other leaders don’t want Nigel Farage in a pre-general election TV debate. They would all lose. They are completely disconnected from the real world, and think they know better [...]
Prague: famed for its beauty, and its stag dos April 6, 2014 Can you escape the dawdling Americans and the lairy parties THE trouble with cities like Prague is twofold: one, their wholehearted embrace of tourism and two, Americans. Formerly ravaged by Soviet rule (a guide on a river tour noted the site of a statue of “that monster” Stalin), then opened up for the beer-swilling stags [...]
Scared of flying? Five top tips for staying in control while in the air April 6, 2014 GLOBAL travel is at the heart of both our working and personal lives, yet one in six of us suffers from pteromerhanophobia – the fear of flying. For many, the Malaysian Airlines tragedy brought this into sharp focus; we all know that the chance of disaster is minute, but once the nagging doubt creeps in [...]
