By: Eliza Filby

Dr Eliza Filby is a historian of generations and author of the Sunday Times bestseller Inheritocracy. She writes a monthly column for City AM and is a sought-after speaker, advising global brands and institutions including Google, McDonald’s and PwC on trends shaping how we live, work and consume.

All 32 Articles

Why clubs – not schools – are key to solving the youth crisis

February 26, 2025

Youth clubs were great levellers of the 1980s and 90s. A new wave would go a long way in tackling today's youth crisis, writes Eliza Filby.
Zuckerberg’s transition from geek to jock heralds the dawn of the alpha age

January 28, 2025

Zuckerberg’s masculine makeover is emblematic of how Silicon Valley – previously the bastion of Californian idealism – has fully pivoted towards the Trump era, says Eliza Filby Back in early 2019, before the world had any inkling of what lay ahead, I attended a conference called: Disruption. It took place in a futuristic, windowless dome, [...]
The class divide: Why social mobility is the missing piece in DEI

December 19, 2024

Any DEI framework that’s focused on ethnicity but silent on the messy realities of social mobility risks letting down the very people it’s trying to champion, says Eliza Filby A couple of months ago I was running a workshop for trainees at an international law firm in the UK helping bright Gen Z recruits integrate [...]
Could a chatbot groom your child?

November 26, 2024

Generation Alpha are already growing up in a very different digital landscape to their predecessors and their lives will be fundamentally shaped by AI, says Eliza Filby In all the surveys, books and discussions about modern parenting, there’s one thing on which we are all in agreement. Parenting today is harder than it was for [...]
Why millennial women are efficient – but not very productive – mothers

October 31, 2024

Millennial women have reached child-bearing age in a corporate culture that encourages them to have fewer babies, closer together and later in life, says Eliza Filby Few may have seen the link between yesterday’s budget and the latest fertility rates from the ONS which showed they have dropped to their lowest mark since records began. [...]
Inheritocracy: We need to talk about the Bank of Mum and Dad

September 26, 2024

Inheritance, tax and social care are interlinked, and it is time we talked about it, writes generational expert Eliza Filby
Why millennial parents are questioning university for their kids

August 28, 2024

The rising costs of higher education—tuition fees and living expenses—have placed an enormous burden on parents, many are asking if it’s worth it, says Eliza Filby Like many parents I’m counting down the days to term time, but this year there’s a poignancy with our youngest starting school. As I prepare to wave her off at [...]
Gen z aren’t lazy – they just know that work doesn’t pay

May 2, 2024

Generation z are shunning the corporate ladder because they recognise we live in an asset-driven economy that penalises work
Is AI turning recruitment into the new online dating?

March 28, 2024

As businesses and job seekers alike outsource applications to AI, are we seeing the ‘Tinderfication’ of our careers? Asks Eliza Filby You crack jokes, you make small talk, and as much as it even crosses your mind you assume you are being interviewed by an actual person. But then it dawns on you, your interviewer [...]
One Day’s Emma and Dexter would never get together today

February 27, 2024

The Netflix hit drama about a couple who meet at university in the 90s is resonating with a new generation, writes Eliza Filby

If international rugby’s fatal flaw is not financial, what is it?

Fifa’s credibility is shot because it can’t decide what it wants to be

Ford Mustang Sutton CS800DH review: Taming a wild horse

By: Eliza Filby

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