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Don’t invest unless you’re prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.

Take 2 mins to learn more at www.coinbase.com/uk-fca-info

By: Eliza Filby

Dr Eliza Filby is a historian of generations and author of the Sunday Times bestseller Inheritocracy. She writes a monthly column for City AM and is a sought-after speaker, advising global brands and institutions including Google, McDonald’s and PwC on trends shaping how we live, work and consume.

All 29 Articles
  • How to get hired by a bot

    Opinion

    AI has infiltrated every stage of the job hunt – but has it made recruitment better? Asks Eliza Filby The recruitment guru James Reed warned last week that “graduate jobs are no longer a given,” fuelling talk of a looming “jobpocalypse” and the decline of white-collar work. Reed has seen openings fall from 180,000 after [...]

    AI-powered virtual job interview platform showcasing candidate interaction with digital interviewer interface
  • My mistakes as a female breadwinner – and why we need to rethink this rising phenomenon

    Opinion

    Female breadwinners are one of the fastest growing demographics in the UK, but it's not all it's cracked up to be, found Eliza Filby.

    Confident female business leader analyzing financial reports, representing the challenges of being a UK female breadwinner
  • What happened to high heels? The new face of female corporate fashion

    Life&Style

    There’s been a quiet revolution in corporate fashion, with the post-Covid workforce ditching stilettos for sneakers. For the Autumn edition of City AM The Magazine, Dr Eliza Filby surveys the footwear landscape Back in the 1990s, the image of a corporate woman rushing to the office with trainers hastily slipped over tights – formal footwear [...]

    The high heel has been banished from the office
  • £100K isn’t a big salary – and we need to talk about it

    July 1, 2025

    He lives in a grotty flat, shops in Aldi, can barely afford a holiday and earns £100k. Meet Henry: a High Earner Not Rich Yet. He may not attract sympathy, but he’s a symptom a failing economy, says Eliza Filby Nine out of ten Brits earning over £100,000 do not consider themselves wealthy. Maybe you [...]

  • AI isn’t undermining university, it’s exposing it

    May 29, 2025

    The crisis in universities didn’t start with ChatGPT, it began when the acquisition of knowledge became a transaction. To tackle it, universities should rediscover their foundational purpose: intellectual innovation, says Eliza Filby Universities are at a tipping point with AI. One recent survey found 88 per cent of students have used Gen AI for written [...]

  • Why Donald Trump’s ‘bucks for babies’ plan won’t work

    April 29, 2025

    Donald Trump is proposing a $5,000 “baby bonus” to reverse America’s plunging birthrates, but it’s an approach that has failed everywhere it’s been tried, says Eliza Filby Elon Musk calls it a crisis more serious than climate change. US Vice President JD Vance warns of the “rejection of the American family”. Now Donald Trump is [...]

  • Don’t ask if Gary Stevenson’s story is true, ask why it’s popular

    April 3, 2025

    Gary Stevenson is young, angry and everywhere – but the veracity of his anti-capitalist rhetoric is less important than why it’s finding such an eager audience, says Eliza Filby You may have seen his turn on Question Time, or his two-and-a-half-hour appearance on The Diary of a CEO – watched by over 3m people. Perhaps [...]

  • Why clubs – not schools – are key to solving the youth crisis

    February 26, 2025

    Youth clubs were great levellers of the 1980s and 90s. A new wave would go a long way in tackling today's youth crisis, writes Eliza Filby.

  • Zuckerberg’s transition from geek to jock heralds the dawn of the alpha age

    January 28, 2025

    Zuckerberg’s masculine makeover is emblematic of how Silicon Valley – previously the bastion of Californian idealism – has fully pivoted towards the Trump era, says Eliza Filby Back in early 2019, before the world had any inkling of what lay ahead, I attended a conference called: Disruption. It took place in a futuristic, windowless dome, [...]

  • The class divide: Why social mobility is the missing piece in DEI

    December 19, 2024

    Any DEI framework that’s focused on ethnicity but silent on the messy realities of social mobility risks letting down the very people it’s trying to champion, says Eliza Filby A couple of months ago I was running a workshop for trainees at an international law firm in the UK helping bright Gen Z recruits integrate [...]

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