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By: Eliza Filby

Dr Eliza Filby is a generations expert

All 24 Articles
  • Why Donald Trump’s ‘bucks for babies’ plan won’t work

    Opinion

    Donald Trump is proposing a $5,000 “baby bonus” to reverse America’s plunging birthrates, but it’s an approach that has failed everywhere it’s been tried, says Eliza Filby Elon Musk calls it a crisis more serious than climate change. US Vice President JD Vance warns of the “rejection of the American family”. Now Donald Trump is [...]

  • Don’t ask if Gary Stevenson’s story is true, ask why it’s popular

    Opinion

    Gary Stevenson is young, angry and everywhere – but the veracity of his anti-capitalist rhetoric is less important than why it’s finding such an eager audience, says Eliza Filby You may have seen his turn on Question Time, or his two-and-a-half-hour appearance on The Diary of a CEO – watched by over 3m people. Perhaps [...]

  • Why clubs – not schools – are key to solving the youth crisis

    Opinion

    Youth clubs were great levellers of the 1980s and 90s. A new wave would go a long way in tackling today's youth crisis, writes Eliza Filby.

  • Zuckerberg’s transition from geek to jock heralds the dawn of the alpha age

    January 28, 2025

    Zuckerberg’s masculine makeover is emblematic of how Silicon Valley – previously the bastion of Californian idealism – has fully pivoted towards the Trump era, says Eliza Filby Back in early 2019, before the world had any inkling of what lay ahead, I attended a conference called: Disruption. It took place in a futuristic, windowless dome, [...]

  • The class divide: Why social mobility is the missing piece in DEI

    December 19, 2024

    Any DEI framework that’s focused on ethnicity but silent on the messy realities of social mobility risks letting down the very people it’s trying to champion, says Eliza Filby A couple of months ago I was running a workshop for trainees at an international law firm in the UK helping bright Gen Z recruits integrate [...]

  • Could a chatbot groom your child?

    November 26, 2024

    Generation Alpha are already growing up in a very different digital landscape to their predecessors and their lives will be fundamentally shaped by AI, says Eliza Filby In all the surveys, books and discussions about modern parenting, there’s one thing on which we are all in agreement. Parenting today is harder than it was for [...]

  • Why millennial women are efficient – but not very productive – mothers

    October 31, 2024

    Millennial women have reached child-bearing age in a corporate culture that encourages them to have fewer babies, closer together and later in life, says Eliza Filby Few may have seen the link between yesterday’s budget and the latest fertility rates from the ONS which showed they have dropped to their lowest mark since records began. [...]

  • Inheritocracy: We need to talk about the Bank of Mum and Dad

    September 26, 2024

    Inheritance, tax and social care are interlinked, and it is time we talked about it, writes generational expert Eliza Filby

  • Why millennial parents are questioning university for their kids

    August 28, 2024

    The rising costs of higher education—tuition fees and living expenses—have placed an enormous burden on parents, many are asking if it’s worth it, says Eliza Filby Like many parents I’m counting down the days to term time, but this year there’s a poignancy with our youngest starting school. As I prepare to wave her off at [...]

  • Gen z aren’t lazy – they just know that work doesn’t pay

    May 2, 2024

    Generation z are shunning the corporate ladder because they recognise we live in an asset-driven economy that penalises work

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