By: Amar Singh

Amar Singh is SVP, Content and Creative for MKTG Sports + Entertainment. He writes and podcasts about sports marketing, content and culture at https://thesportsmarketeer.substack

1 Article

Death of Football Focus is a signal for every brand at the World Cup

Sport Business

Brands will spend fortunes on this summer’s World Cup but they should heed the BBC’s warning when scrapping Football Focus, writes Amar Singh. I grew up with Football Focus. Saturday lunchtime, Bob Wilson in a grey suit, grainy footage of some Division Two ground in the rain. It was the traditional seat-warmer for a weekend [...]

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By: Amar Singh

1 Article

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