By: Amar Singh

Amar Singh is SVP, Content and Creative for MKTG Sports + Entertainment. He writes and podcasts about sports marketing, content and culture at https://thesportsmarketeer.substack

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Sovereignty has replaced ownership as the real currency of power in football

Sport Business

The City AM Football Power List illustrates the shifting sands of the sport ahead of the 2026 World Cup, writes one of its judges, Amar Singh. We are days away from a truly super-sized Fifa World Cup – 48 teams, three host nations, and a tournament that will be watched by more people than any [...]
Death of Football Focus is a signal for every brand at the World Cup

Sport Business

Brands will spend fortunes on this summer’s World Cup but they should heed the BBC’s warning when scrapping Football Focus, writes Amar Singh. I grew up with Football Focus. Saturday lunchtime, Bob Wilson in a grey suit, grainy footage of some Division Two ground in the rain. It was the traditional seat-warmer for a weekend [...]

Could Burnham be the answer to free-to-air sport for all?

Could Burnham be the answer to free-to-air sport for all?

The best wine to take to a picnic in the sun

By: Amar Singh

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