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Yougov

  • Will the public miss WH Smith if it disappears from the UK high street?

    January 30, 2025

    YouGov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Here, he looks at the future of WH Smith. News broke last week that WH Smith was looking to sell its UK high street stores. The company told the London Stock Exchange that it intended to become [...]

  • Badenoch refuses Reform merger as she says UK ‘getting poorer’

    January 16, 2025

    Kemi Badenoch has said Britain is “getting poorer” and “living off the inheritance” of past generations, as she refused any suggestion of a merger between the Tories and Reform UK. The Conservative leader made her first speech of 2025 in central London on Thursday. She focused on the past mistakes of her party in what [...]

  • Poundland adds more items to its offering – but do customers see the value?

    January 16, 2025

    Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Here, he searches for value in Poundland. Poundland announced an increase in the number of £1 products it offers from 1,500 to 2,400 on 6 January 2025, having cut the price of basics such as milk, bread, [...]

  • Yougov boss facing call to resign from activist investor Gatemore

    January 14, 2025

    Yougov is facing calls to sack its boss and kick off an “urgent strategic review” from an activist investor today after a dramatic fall in its share price over the past year. Gatemore Capital Management, an activist investment firm which owns around 1.3 per cent of Yougov, wrote to the company’s board demanding that boss [...]

  • UK consumer confidence may struggle to ‘ride out’ uncertainty

    January 13, 2025

    Consumer confidence ended 2024 on a high, but analysts have warned that it might not be able to ride out a wave of economic uncertainty this year. Confidence was at its highest since April 2021 in December, according to Yougov’s and CBRE’s monthly consumer confidence survey. Business activity, optimism about the future, and perceptions of [...]

  • Majority of Brits back England cricket boycott of Afghanistan match

    January 8, 2025

    The majority of Brits have backed calls for England to boycott upcoming cricket matches against Afghanistan in protest of the Taliban’s gender apartheid. Research from YouGov shows just 14 per cent of Brits say England should continue matches against the nation, with the two teams scheduled to play each other in the Champions Trophy in [...]

  • YouGov: Recent acquisition boosts revenue

    November 6, 2024

    YouGov has reported strong full year revenue, slightly north of guidance, due to better-than-expected performance from its recently acquired Consumer Panel Services (CPS) arm. As expected, revenue reached £335.3m in the year ended July 2024, up by 30 per cent year on year and outpacing guidance put forward in August, due to bumper research activity [...]

  • YouGov shares jump after revenue and profit growth revealed

    October 29, 2024

    YouGov shares jumped 13 per cent on Tuesday as the data firm reported revenue and operating profit narrowly ahead of full-year expectations. In unaudited results for the year to 31 July, 2024, Yougov posted a three per cent organic revenue increase, with reported revenue up 30 per cent to £335.3m, driven by its recent CPS [...]

  • Tory leadership: Kemi Badenoch’s lead drops as Robert Jenrick closes in

    October 1, 2024

    Kemi Badenoch’s poll lead amongst Tory members has dropped from 18 points to just four ahead of rival Robert Jenrick, a new survey has found. The YouGov poll with Sky News found that if Badenoch and Jenrick went head-to-head in  the final round, members would choose her by 52 per cent versus his 48 per [...]

  • Public wary of tax rises as economists warn on ‘disappointing’ fiscal progress

    August 21, 2024

    Although the public are opposed to tax rises in general, there are a couple of taxes which could go up with popular support. Perhaps unsurprisingly, these are taxes which most people do not pay.

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