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Yougov

  • Tory leadership: Kemi Badenoch’s lead drops as Robert Jenrick closes in

    October 1, 2024

    Kemi Badenoch’s poll lead amongst Tory members has dropped from 18 points to just four ahead of rival Robert Jenrick, a new survey has found. The YouGov poll with Sky News found that if Badenoch and Jenrick went head-to-head in  the final round, members would choose her by 52 per cent versus his 48 per [...]

  • Public wary of tax rises as economists warn on ‘disappointing’ fiscal progress

    August 21, 2024

    Although the public are opposed to tax rises in general, there are a couple of taxes which could go up with popular support. Perhaps unsurprisingly, these are taxes which most people do not pay.

  • Yodel receives £85m in funding – but how should it be spent?

    August 8, 2024

    Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Liverpool-based delivery firm Yodel recently announced an £85m funding package from a consortium of investors. The deal has dealt the final blow to the proposed merger between the parcel company and Shift, which led to a rescue deal for [...]

  • YouGov shares soar as market researcher snaps up Yabble in £4.5m deal and raises guidance

    August 6, 2024

    Polling and market research company YouGov has acquired New Zealand-based generative AI company Yabble in a £4.5m cash deal as it slightly notches up its full-year guidance.

  • With Ted Baker stores set to close across the UK, what did consumers make of the brand?

    August 1, 2024

    Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business.

  • The Range is eyeing up Homebase – but do the brands go together?

    July 25, 2024

    Six years after initially rescuing Homebase, Hilco Capital has had an expression of interest from The Range over a potential sale. While talks are at an early stage, data from YouGov BrandIndex suggests that, if the acquisition does eventually go through, it may be a well-built match. Firstly, both are well regarded, and each might [...]

  • Even as sales slump, Jonathan Akeroyd leaves Burberry a stronger brand

    July 18, 2024

    As Akeroyd leaves the famous fashion brand, Steve Hatch unpacks the data asking: Is Burberry throwing the baby out with the bathwater?

  • Kemi Badenoch twice as popular as nearest rival to lead Conservatives

    July 11, 2024

    Former business secretary Kemi Badenoch has twice as much support as her nearest rival to take over as Conservative leader, a poll has found.

  • Election 2024: Why Jeremy Hunt and Penny Mordaunt could lose their seats

    June 27, 2024

    With the general election just a week away, some Tories - including Jeremy Hunt and Penny Mordaunt - may be struggling to get a good night’s sleep.

  • As a bidding war for Evri heats up, there are signs the brand is delivering

    June 27, 2024

    Yougov’s chief executive Steve Hatch takes a closer look at the data behind the biggest stories in business. Recent reports have shown that multiple buyers are interested in buying Evri – withSky News putting the firm’s value at £2bn. If you’ve followed some of the headlinesaround the brand, you might find this valuation surprising (especially [...]

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