Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal Sport Business Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]
Luke Littler face trademark is ‘smart move’ but ‘not silver bullet’, say experts Sport Business Darts sensation Luke Littler’s has moved to trademark his face amid AI deepfake fears. We ask IP and sports rights experts whether it checks out. Luke Littler and Matthew McConaughey aren’t obvious bedfellows, but the all-conquering darts sensation has taken a leaf out of the Magic Mike star’s playbook. Littler has lodged an application with [...]
Luke Littler attracts Meta to darts with Oakley glasses partnership Sport Business Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
Microsoft announces new Xbox Ally handheld consoles – here’s what we know June 9, 2025 Microsoft has announced two new handheld games consoles, the ROG Ally and the Ally X, which will be released later this year. The new consoles will allow users to access their Game Pass libraries on the go, providing competition to the newly-released Nintendo Switch 2 and the more established Valve Steam Deck. Microsoft has been [...]
Ahead of the Game: Tottenham in crosshairs as Ratcliffe eyes more cuts February 19, 2025 Sir Jim Ratcliffe and Ineos are set to continue cutting their investment in sport beyond Manchester United with the company’s commercial deal with Tottenham Hotspur unlikely to be renewed. Spurs signed a five-year contract with Ineos Grenadier as their official 4×4 vehicle partner in 2022, having previously partnered with Ineos Hygienics as official hand sanitiser [...]
Ratcliffe, IPL and Littler: The City AM Sport 2024 year in review December 31, 2024 It was the year that was in sport; when iconic athletes retired, major brands made fascinating choices and one pole vaulter was knocked out of the Olympics because of his hefty package. The 12 months that made up 2024 weaved the retirement of cricketer James Anderson with the iconic breakdancer Raygun, it saw a German [...]