Deloitte big winner at Winter Olympics as sponsor sees engagement surge Sport Business Big Four accounting firm Deloitte was one of the best performing sponsors at the Milano Cortina Winter Olympics based on online engagement. The London-headquartered giant was joined by TCL Technology and Omega SA as the best engaged firms, according to UK engagement. According to research from adtech firm Quantcast, Deloitte enjoyed a 15 per cent [...]
Britain must launch no-brainer 2038 Winter Olympics bid Sport Business What strikes you when attending the Milano Cortina Winter Olympics is not just the spectacle, but the structure. Multiple cities. Regional clusters. Existing venues reused. An iconic cultural backdrop. These were Games shaped as much by pragmatism and fiscal discipline as prestige. The spread-out model may have muted the traditional host-city buzz, but Milano Cortina [...]
Nearly 100 per cent of sport organisations plan to increase AI use Sport Business Nearly 100 per cent of sports organisations plan to increase their use of AI in the next year, according to the 2026 Global SportsTech Report. The data comes as artificial intelligence’s presence across sport has increased monumentally over recent seasons. The study, undertaken by SportsPro and Sportradar using sports organisations across the industry, states that [...]
I went to the Winter Olympics but I found Milan shrugging its shoulders February 19, 2026 Milan is parading its beauty at the Winter Olympics. The sun is out, the centuries-old streets are majestic and pristine. Prada, Gucci and Ralph Lauren logos plaster every corner, and there is no shortage of Michelin Guide restaurants. It’s no surprise that London has been haemorrhaging non-doms and wealthy investors to this glorious metropolis. But [...]
Winter Olympics can show Britain how to start winning again February 19, 2026 Britain’s success in the Winter Olympics is a corrective to narratives about our decline – and hold lessons for funding our public services too, says John Oxley Narratives of Britain’s decline abound. From our stalling economic growth to our inability to build sufficient housing to our overwhelmed public services, all point to the country’s struggles. [...]
How the business of photographing the Winter Olympics has changed February 18, 2026 Getty Images’ Ken Mainardis takes us through how the business of snapping the Winter Olympics has changed over time. Picture this – you hoist a 20kg bag of camera equipment onto your back and ski down an Olympic course to lie down in the snow and wait for hours for competition to start, all so [...]
Milano Cortina Winter Olympics: How much is a gold medal worth? February 17, 2026 Top City insurers have revealed the value of a Milano Cortina Winter Olympics gold medal as Britain enjoys a flurry of top gongs so far in Italy. Matt Weston has picked up two gold medals in the skeleton, one of which was in the mixed team sliding event with compatriot Tabitha Stoecker. And duo Charlotte [...]
Winter Olympics 2026: How insurance keeps Milano Cortina on track February 17, 2026 Every four years, the world’s greatest athletes fight to take gold, but it’s the unseen safety nets, drafted by insurers, that keep the Winter Olympics running smoothly. German-based Allianz became the exclusive insurance partner of the International Olympic Committee (IOC) in 2021, with coverage until the 2032 summer games in Brisbane, under the oversight of [...]
Why Winter Olympians make good City entrepreneurs February 8, 2026 Olympians and entrepreneurs have a lot in common. Both are highly driven in the pursuit of their goals and work tirelessly to achieve them. This is why many top-performing athletes turn to the world of start-ups and entrepreneurship when retiring from full-time sport. High-performing individuals need to channel their energy into something, and when sport [...]
Six Nations Thursday start is smart from organisers February 5, 2026 It feels slightly odd to be looking forward to the Six Nations beginning this evening when it is only Thursday. That’s because Ireland’s trip to take on champions France in Paris has been brought forward to tonight to ensure there’s no clash with the opening ceremony of the Winter Olympics in Milan tomorrow. At first [...]