Williams turns to AI to squeeze more from F1 cost cap Tech British racing team Williams is turning to AI to free up engineering time as Formula One’s (F1) cost cap makes squeezing more from existing resources more valuable. The nine-time constructors’ champion has rolled out software from title partner Atlassian across its 1,200-strong operation as part of a wider overhaul under team principal James Vowles, as [...]
Former Goldman Sachs chief backs F1 to hold, and increase, value Sport Business Formula 1 has not yet reached value maturity and can be considered one of the most reliable investments in sport, according to the former head of sports at Goldman Sachs. The premium motorsports series has gone through a major ownership shake-up, with stake sales across the grid seeing team valuations skyrocket. And Elis Jones, former [...]
McLaren, Williams, Ferrari and Aston Martin take over London as F1 surges in popularity Sport Business On Sunday 6 July over 100,000 Formula 1 racing fans will descend on Silverstone for the British Grand Prix. This in itself is no surprise given the history and heritage that comes with the Northamptonshire track’s association with the highest level of motor racing in the world. But in a nod to the wider mass [...]
Williams and Duracell extend Formula 1 partnership November 19, 2024 Long-standing Formula 1 team Williams Racing have extended their partnership with Duracell. The multi-year extension sees Duracell, who initially joined the team in 2022, take their partnership beyond this season to ensure it dons the famous blue car which will next year be driven by Alex Albon and Carlos Sainz. Duracell has been credited with [...]