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USTA

  • Rolex sponsored Wimbledon stars made to pay for own watches

    Sport Business

    A Rolex sponsorship or ambassadorial contract is widely seen as a must-have endorsement by aspiring young tennis players, yet such deals can prove to be a mixed blessing.  Such is the value and scarcity of the Swiss luxury watches that their endorsement department operates a strictly enforced tier system, with only their A-list clients such [...]

    Wimbledon stars such as Carlos Alcaraz have deals with Rolex but not all get free watches
  • Arthur Ashe Stadium: World’s biggest tennis arena to get even bigger

    Sport Business

    The world’s biggest tennis arena, Arthur Ashe Stadium, is set for a major upgrade as part of an $800m (£600m) redevelopment of US Open venue Flushing Meadows. A $250m (£185m) state-of-the-art player performance centre to be named after pioneer Billie Jean King is the other main aspect of the project, which is due for completion [...]

    Arthur Ashe Stadium is the world's biggest tennis arena and set to get even bigger

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