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      Why sport fans got bored of influencers and forced brands into a mind shift

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      Why sport fans got bored of influencers and forced brands into a mind shift

      ZDF Fernsehgarten TV Show From Mainz

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USA

  • World Cup proves film and music walked in the US so that sports can run

    Sport Business

    With the US experiencing football fever Alistair Watkins argues that we have seen this before, with sport following in the footsteps of film and music When people think about European culture making its mark in the United States, they tend to think of music, film and television. From The Beatles to Harry Potter and One [...]

    Getty Images logo on a digital screen, representing the companys media and photography services in a business context.
  • Peace deal will be finalised Sunday, Trump says but Tehran casts doubt

    Politics

    US president Donald Trump has said a deal to end the conflict between the US and Iran is scheduled to be signed on Sunday, but Iran has cast doubt on the timing. On Saturday, key mediator Pakistan said the deal was “likely expected” to be finalised within 24 hours, while Trump declared that his administration [...]

    Donald Trump at Pennsylvania CPA event, addressing financial policies to an audience of accounting professionals
  • Can football conquer the US? Why culture is key this World Cup

    Sport Business

    Dame Heather Rabbatts DBE discusses why culture is key to football conquering the US after the World Cup Football has been a pivotal part of British culture for decades, but the last month alone has seen the drama of the Premier League climax, the success of Crystal Palace and Aston Villa in Europe and the [...]

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  • Reeves aims to lure US workers through tax reform

    June 11, 2026

    Chancellor Rachel Reeves is considering a tax break for US workers by introducing fresh reform, reflecting her drive to lure more wealthy migrants despite a wider crackdown on immigration.  The government has launched a consultation on the double taxation for investors who may be based in the UK but who work for US firms that [...]

  • England chiefs lay bare Fifa World Cup logistics schedule

    June 2, 2026

    The chief executive of the Football Association has laid bare the logistical complexities of England’s upcoming World Cup. The tournament is being held across the United States, Canada and Mexico with many European teams expecting to lose money, in part, because of travel issues. “These tournaments, you’re going to be away for a long time,” [...]

  • Iran and Russia to target Fifa World Cup, threat experts say

    May 29, 2026

    Russia and Iran rogue actors will target the Fifa World Cup as part of an ongoing anti-US position, according to global threat intelligence experts. This year’s World Cup – taking place across the United States, Canada and Mexico – is likely to be subject to a number of acts of cyber terrorism, while the use [...]

  • Anti-US sentiment and Iran to have major World Cup security impact

    May 5, 2026

    Anti-US sentiment and the conflict in Iran is set to have a major impact on the Fifa World Cup, security experts have warned. The United States – which is currently engaged in a conflict with World Cup qualifiers Iran – will host the majority of this summer’s tournament, which kicks off in just over a [...]

  • 14 charts reveal the massive challenges facing UK and NATO defence spending

    April 7, 2026

    Defence spending is casting a shadow over Downing Street. Military officers are in a state of despair. The choices facing Sir Keir Starmer are stark. The political calculus for the Chancellor, Rachel Reeves, has become more complicated than ever as the Iran war puts public finances in danger. Their difficulties go back to February 2025 [...]

  • World Cup events in doubt as US shutdown risks host city funding

    February 25, 2026

    Fears of “catastrophic” security issues at this year’s Fifa World Cup have emerged after US officials warned of financial shortfalls to the tune of over £650m. A partial federal government shutdown across the pond forced the freezing of nearly $900m of funding that would have been spent on the 11 US cities co-hosting the World [...]

  • Trump threatens 100 per cent tariffs on Canada over China deal

    January 24, 2026

    US president Donald Trump has threatened to impose a 100 per cent tariff on goods imported from Canada if America’s northern neighbour goes ahead with its trade deal with China. Trump said in a social media post that if Canadian prime minister Mark Carney “thinks he is going to make Canada a ‘Drop Off Port’ [...]

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