Erling Haaland: Manchester City star credited with carrot sales boom in native Norway Sport Business Erling Haaland’s brand power shifted into a new stratosphere at the World Cup – and the proof is in Norway’s carrot sales. Haaland has long appeared in internet clips and memes with carrots dangling from his mouth – while signing autographs for fans or driving his car – and this summer appeared in an advert [...]
How sport can take tackle Gen Z’s problem with gender polarisation Sport Business Gender is as becoming as divisive as race, politics and economics among but sport can play its part in fixing a growing problem among Gen Z, writes Matt Readman. It’s been 25 years since Nelson Mandela famously said that sport could “unite people in a way that little else does”. While sport has sometimes mirrored social [...]
US Open tennis prize money soars as players get record purse cut Sport Business Players at this year’s US Open are set to enjoy a record prize purse for a grand slam as Flushing Meadows splashes the cash. Singles winners in New York this autumn will each receive £3.7m for lifting silverware on the court of Arthur Ashe Stadium. It trumps the prize purse for the previous three grand [...]