Musk uses UK as test market for blue verification badges as £6.99 feature on Twitter goes live across Britain November 10, 2022 Twitter’s new social media platform’s subscription service has gone live across Britain. The service allows users to buy a blue verification badge for the first time. Twitter users on Apple’s iOS can now sign up and pay for the Twitter Blue service, which will give them the blue-tick badge next to their profile name on [...]
Twitter pauses paid blue-tick launch for US midterms November 8, 2022 Twitter confirmed that it would be delaying the rollout of its paid-for verification until after the US midterm elections, temporarily abating fears about fake account misinformation campaigns. As the new social media chief, Elon Musk has laid out plans to allow users to purchase blue-tick verification for their profiles – a privilege that is usually [...]
Elon Musk fends off daily losses with jobs and ticks November 6, 2022 Musk’s Twitter shake-up continued at pace this weekend, with thousands of employees sacked and paid blue-tick verification firmly on the table for UK users. While Twitter has remained relatively quiet since the Tesla founder completed his $44bn (£39bn) takeover, the social media company confirmed that it would now allow users to buy blue-tick verified status. [...]
Twitter lay-offs begin as Elon Musk warns of ‘massive drop’ in revenues November 5, 2022 Elon Musk has begun laying off thousands of Twitter workers after warning the social media company is losing more than $4m a day due to a “massive drop” in advertising revenues. The tech billionaire began pushing forwards with plans to lay off around half of Twitter’s 7,500 staff, just more than a week after completing [...]
Musk massacre: Thousands of Twitter staff expect to be sacked via email at 9am today November 4, 2022 Social media giant Twitter is expected to tell staff later today whether they are to be dismissed as part of job cuts in the wake of Elon Musk’s takeover. There have been suggestions that as many as half of the social media giant’s global workforce could be cut. Twitter employs more than 7,500 people around [...]
Sorrell tells ad land to calm down about Elon Musk’s Twitter November 3, 2022 Despite the pandemonium caused by Elon Musk’s takeover of Twitter last week, there is one media mogul who seems largely unfazed by the news. S4 Capital chief and former WPP boss Sir Martin Sorrell underplayed the $44bn takeover and said that Facebook owner Meta was the one to watch when it came to the future [...]
Twitter plans to charge users $20 for blue tick verification as Musk pushes for revenue growth October 31, 2022 Elon Musk is reportedly gearing up to introduce paid verification on Twitter in a bid to drive up revenue. According to initial reports from The Verge, Twitter is currently planning to charge $19.99 for the new Twitter Blue subscription, adding to the current optional premium offering it has. According to insiders and internal correspondence seen [...]
Twitter C-suite overhaul, job cuts and a content council: Elon Musk’s first moves as new owner October 30, 2022 Twitter’s new owner Elon Musk has reportedly fired a string of top executives “for cause”, in a bid to avoid paying out lofty severance packages after finally completing a $44bn takeover. The weekend layoffs included Twitter chief executive Parag Agrawal, chief financial officer Ned Segal and legal affairs and policy chief Vijaya Gadde, Reuters reported, [...]
Musk mulls ring-fencing Twitter ‘beef’ with different ‘versions’ of site October 29, 2022 Elon Musk has suggested that Twitter could be split up into maturity-rated content streams to ring-fence harmful and extreme posts, as the debate over moderation of material on the site rages on.
Sacked Twitter chiefs could pocket $122m in payouts October 29, 2022 The three top Twitter chiefs sacked by Elon Musk could be in line for payouts worth $122m, according to a research firm.