British Cycling rides sponsor high with addition of Nyetimber Sport Business British Cycling is riding a wave of sponsorship deals, most recently adding Nyetimber as its sparkling wine partner ahead of this year’s Tour of Britain events. The English sparkling wine stalwart joins the roster of sponsors under the British Cycling banner with the body having agreed a deal with Lloyds last year and various partnerships [...]
IMG partners with British Cycling Events in new deal Sport Business British Cycling Events and IMG have announced a six-year partnership aimed at supporting the growth of the organisation’s portfolio. The firm, a subsidiary of British Cycling, was set up to deliver various two-wheeled events across Great Britain. The partnership, the organisation states, will aid events such as the Tour of Britain be elevated. IMG have [...]
Exclusive: British Cycling throws weight behind Tour de France host bid Sport Business British Cycling has thrown its weight behind plans to bring the Tour de France Grand Depart back to the UK for the first time since 2014 and insisted it would “love” to stage it in London. Funding body UK Sport identified the 2027 Tour as one which could begin in Britain – with the Tour [...]