How artisan mezcal brand Zacal is hoping to storm the UK’s alcohol market hospitality If you’ve been to a London bar recently, chances are you’ve seen a mezcal margarita on the menu. Having already found popularity in the US, the once-small market is rapidly expanding into the UK, helped by a shift towards ‘less but better’ consumption. Zacal is one of the brands hoping to make the most of [...]
Fulham takes shot and partners with tequila brand Sport Business Premier League club Fulham have signed the top flight’s first tequila sponsor, sealing a long-term deal with Tequila Enemigo. The partnership will see the tequila sold across the hospitality spaces at Craven Cottage, whose Riverside Stand is nearing completion after a mammoth overhaul. The premium Tequila Enemigo is the first spirit brand of its kind [...]