Wimbledon: Strawberry merch drives sales increase at All England Club Sport Business Wimbledon may be famous for its strawberries but it’s not the edible variety that is boosting profits at the All England Club as it prepares for the annual deluge of tennis fans over the coming fortnight. Championship chiefs have sought to capitalise on the seasonal red fruit’s place in the quintessential Wimbledon experience with a [...]
How ‘tenniscore’ trend and Zendaya served up retail sales boost for Wimbledon bestsellers Wimbledon has capitalised on one of this summer’s hottest trends, fuelled by celebrity fashion and Zendaya-starring movie Challengers.