Inside the untapped commercial potential of the Tour de France Sport Business The Tour de France is the most attended annual sporting event with over 12m people attending roadside every year for the historic three-week race. Its UK audience is growing too, with the 2026 broadcast attaining 41 per cent more viewers than the previous year. Despite that scale, many brands still underestimate the breadth of commercial [...]
Chris Froome facing uncertain future after breaking back in training crash Sport Four-time Tour de France-winner Chris Froome is set to undergo surgery after breaking his back and five ribs and suffering a punctured lung in a crash during training. Froome, 40, was airlifted to hospital in Toulon after sustaining the injuries on Wednesday. Britain’s most decorated Grand Tour cyclist is said to be in a stable [...]
Wiggins family leaned on Armstrong during cyclist cocaine addiction Sport Bradley Wiggins has revealed that his family leaned on shamed fellow former cyclist Lance Armstrong while the London 2012 hero was battling a cocaine addiction. Wiggins was famously given his gold medal outside Hampton Court Palace – a week after winning the Tour de France – but has since fallen into £2m of debt and [...]