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sxsw London

  • Sadiq Khan pitches London as AI hub despite sector concerns

    June 2, 2025

    Sadiq Khan today championed the capital as an open, “values-led” tech hub, telling international investors that London “will always remain open to talent” and is “resolutely pro-growth”, even as sector voices warn of structural barriers limiting UK competitiveness. Speaking at the inuagural SXSW London’s opening, the Mayor of London framed the capital as a “creative [...]

  • Panel sessions and punk music: SXSW comes to London

    May 24, 2025

    In the first week of June, the world’s largest tech, business and arts festival, SXSW, will make its European debut in Shoreditch. Ali Lyon asks its its chief executive, Max Alexander, why London, and why now? Of the many aspirations Max Alexander has for next month’s inaugural South by Southwest London, there is one which [...]

  • South by Southwest to come to London in huge boost for capital’s creative sector

    May 8, 2024

    In a major vote of confidence in the capital, South by Southwest has said it would open its first European venture in London.

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