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Surj Sports Investment

  • World Triathlon targets T100 Olympic event as soon as Brisbane 2032

    Sport Business

    World Triathlon president Antonio Arimany on its alliance with the PTO, Olympic expansion ambitions and returning to London in 2026. After a few years of flux characterised by challenger leagues and competitions sprouting up at a dizzying pace, it feels like consolidation is in the air in the sports industry. Golf awaits the consummation of [...]

    Triathletes compete in Qatar World Tour with clear skies, showcasing endurance and athleticism on a diverse race course
  • Tennis chiefs risk angering players by adding Saudi Masters event to calendar

    Sport Business

    The ATP is to add a new Masters 1000 event in Saudi Arabia despite complaints from some top tennis players that the calendar is already too congested. The Saudi Masters event could become a fixture on the men’s elite tour as soon as 2028, with February earmarked as the most likely window but not yet [...]

    GettyImages 2241966992 depicts business professionals discussing market trends in a modern conference room setting.
  • Blavatnik investment in Dazn tops $7bn despite Surj stake sale

    Sport Business

    Billionaire Sir Leonard Blavatnik has now invested more than $7bn into sports streaming platform Dazn, having injected an extra $600m in 2024. While revenues increased by more than $300m to over $3bn and losses narrowed from $1.4bn to $936m, according to the accounts filed with Companies House for the year ending 31 December 2024, the [...]

    Breaking news illustration with a digital globe and data analytics, representing global business and technology trends
  • Bollywood-backed European cricket league hires Oakvale Capital

    September 8, 2025

    The Bollywood-backed European T20 Premier League (ETPL) has hired London-based investment bank Oakvale Capital as organisers look to launch next year. ETPL, a collaboration between the cricket boards of Ireland, Scotland and the Netherlands, had been due to debut this summer but the plans were shelved at a few weeks’ notice. Organisers have now hired [...]

  • Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions

    July 28, 2025

    Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]

  • Surj Sports chief: Saudi parent PIF, investing and league focus

    July 1, 2025

    Chief executive of Dazn investors Surj Sports Investments Danny Townsend discusses the state of the changing landscape. When Saudi Arabia’s Public Investment Fund purchased Premier League club Newcastle United in 2021, Middle Eastern sports spending was thrust into the voyeuristic forefront of executive and fan consciousness. Since then Saudi Arabia has invested in a multitude [...]

  • Fifa strengthens Saudi ties as PIF joins Club World Cup sponsors

    June 6, 2025

    Fifa has further strengthened its ties with Saudi Arabia after its Public Investment Fund (PIF) agreed a long-term commercial partnership beginning with this month’s Club World Cup. PIF has become the eighth sponsor of the revamped tournament, joining global brands Visa, Bank of America, Coca-Cola, Hisense, Lenovo, Budweiser and Qatar Airways. Beyond that, the partnership [...]

  • Dazn’s Pete Oliver on growth, ‘insane’ fights, boxing’s golden era and TKO

    April 3, 2025

    Dazn’s CEO of Growth Markets Pete Oliver is bullish about the sports streamer’s growth as it leans into boxing and its Saudi relationship – and, he says, Dana White’s TKO is welcome. What’s the only thing crazier than stopping rush hour traffic in downtown New York City to stage a high-profile boxing event in Times [...]

  • RunGP founder Marcel Muenster: ‘Athletics needs more heroes’

    March 17, 2025

    Mo Farah may have signed up as the face of RunGP, but it was an encounter with another legend of long distance, Eliud Kipchoge, which helped entrepreneur Marcel Muenster formulate the new athletics series. After selling the healthcare business he founded, Doctor In Your Pocket, Muenster indulged his passion for road running by training like [...]

  • Saudi Arabia SURJ mulls investment in World Athletics

    March 6, 2025

    Saudi Arabia’s SURJ Sports Investment could invest in a new company dealing with the commercial arm of track and field body World Athletics. It would give the Public Investment Fund subsidiary access to a portion of the profits made by the organisation that runs the World Championships and Diamond League in a deal that could [...]

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