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Sunderland AFC

  • Why do six Premier League clubs still not have front of shirt sponsors?

    Sport Business

    Not so long ago it was unthinkable that a Premier League club would go into a new season without a sponsor on the front of their shirt.  In recent years Chelsea and Nottingham Forest have made headlines for starting a campaign with a vacancy in that prime spot, precisely because it was such an anomaly. [...]

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  • Sunderland AFC chiefs in Stadium of Light expansion talks

    Sport Business

    Sunderland AFC chiefs have discussed expanding the Stadium of Light to meet surging demand after qualifying for Europe on their return to the Premier League. The club will compete in the second-tier Europa League next season after finishing seventh in their first Premier League campaign since relegation in 2017. The impressive season, which included a [...]

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  • Arsenal in talks with architects Populous over Emirates expansion

    Sport Business

    Arsenal are in talks with Populous, the architects behind the original Emirates Stadium design, as they weigh up how best to expand their 60,000-seater home. Sources familiar with the process insist that all options remain on the table, from major works that would likely require a temporary a move away from the Emirates, to smaller [...]

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  • Why Sunderland’s away kit legal row is a warning to all sports

    May 2, 2026

    An artist is taking legal action against Sunderland over the design of the club’s away kit. Lawyer and IP expert Geoff Cunningham explains the dispute. Clubs, brands and sponsors are busy finalising kit launches, merchandise and commercial campaigns for next season and a summer of international football.  But this week a dispute involving Sunderland AFC [...]

  • Premier League stadiums: Inside football’s grandstand revolution

    January 10, 2026

    The Premier League is going through a revolution, and it is not in the form of playing formations. Stadiums – new and old – are second homes for fans, the community centre of their weekend. And England’s top flight is ever-changing. Three teams may get promoted each year and three may get relegated, but the [...]

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