Barcelona FC take step to financial safety with further £255m boost from US investment firm Sixth Street July 22, 2022 Spanish football titans Barcelona have taken another step to securing financial security, with a further £255m cash boost from a US investment giant. The debt-ridden Catalan club secured additional cash from Sixth Street to the tune of €300m (£255m), days after unveiling their latest landmark signing, striker Robert Lewandowski. Sixth Street bought a 15 per [...]
‘Sport and technology an inevitable crossover of present and future’ July 21, 2022 If you will insist on selling sport tickets that have to be scanned at the turnstile via your app, at least make sure that there’s enough 4G coverage for me to access mine. And don’t make the fallback an email proof of purchase when my mates – including the one who sorted our tickets – [...]
Owning it: Why triathlon’s new PTO Tour is giving equity to athletes like Alistair Brownlee July 20, 2022 Athletes including Britain’s Alistair Brownlee taking part in this weekend’s Canadian Open, the first event proper on triathlon’s new PTO Tour, will have an extra incentive to perform. Because as well as earning prize money they are also part-owners of the body running the tour, the Professional Triathletes Organisation (PTO). It means they stand to [...]
Open champion Cameron Smith fuels LIV Golf talk as Henrik Stenson tipped to join breakaway July 18, 2022 Open champion Cameron Smith has fuelled speculation that he could follow Europe’s Ryder Cup captain Henrik Stenson and a host of big names to the breakaway LIV Golf circuit. Former European No1 Stenson is widely reported to have agreed to join the lucrative Saudi-backed series – a move set to see him stripped of the [...]
Sky Sports pays more than £880m to extend broadcast deal with England cricket chiefs July 14, 2022 Sky Sports has agreed a four-year extension to its current deal as the main broadcast partner of the England and Wales Cricket Board (ECB). The ECB said the agreement, which runs from 2025 to 2028 and covers men’s and women’s internationals, The Hundred and the Vitality Blast, would see Sky show more cricket than ever [...]
Open Championship: Prize money back on the rise in golf as all four majors boost payouts July 13, 2022 Top golfers are earning more than ever as the cream of the men’s game prepare to tee off at the Open Championship on Thursday. Prize money for the 150th edition of the oldest major has been raised to record levels, mirroring increases at the game’s other biggest events. Payouts on the PGA Tour are also [...]
Record kit sales, bumper crowds and rising TV figures as England gets Women’s Euro fever July 12, 2022 England is getting Women’s Euro 2022 fever after the Lionesses kick-started their campaign with a record-breaking 8-0 win over Norway on Tuesday night. The thrashing of the two-time European champions has raised hopes that hosts England could claim a first major title in the women’s game later this month. And patriotic football fans are throwing [...]
Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
European Super League: Fight for future of football to play out in European Court of Justice July 10, 2022 Luxembourg may not be a football superpower but it is in the tiny state over the next two days where the future of the game, and potentially many other sports besides, will be decided. Fifteen months on from its launch and swift collapse, the European Super League is to be the subject of a hearing [...]