Women’s Euro 2022 ads: Which campaigns are the best… and worst? July 11, 2022 One of the biggest propellants of any sport is when major brands begin sponsoring events, such as Women’s Euro 2022. Not only does the additional revenue help grow the game, but the extra eyeballs that a big brand campaign can bring help to cement the sport in the public consciousness. But with great publicity comes [...]
Manchester City sign up crypto app OKX as training kit partner in eight-figure deal July 11, 2022 Cryptocurrency trading app OKX is to become Manchester City’s new training kit partner in a deal understood to be worth tens of millions of pounds per season. The eight-figure agreement is initially for one season and will see OKX replace Expo 2020 Dubai on the training shirts of both the men’s and women’s team. The [...]
European Super League: Fight for future of football to play out in European Court of Justice July 10, 2022 Luxembourg may not be a football superpower but it is in the tiny state over the next two days where the future of the game, and potentially many other sports besides, will be decided. Fifteen months on from its launch and swift collapse, the European Super League is to be the subject of a hearing [...]
Premier League said to have asked clubs to back ban on gambling to avoid regulation July 5, 2022 Premier League clubs have been asked to back a voluntary ban on shirt sponsorships relating to gambling companies as the English football’s top flight looks to avoid legislation that could be part of a gambling White Paper due in the coming weeks. According to Sky Sports, clubs were contacted yesterday by their governing body with [...]
Ed Warner: Wimbledon shows that the Lawn Tennis Association gets too much money June 23, 2022 If you want to know what’s wrong with tennis in Britain, look no further than Wimbledon. Blame the Championships for being such a phenomenal success that they bequeath the Lawn Tennis Association more money each year than it appears to be able to handle effectively, while simultaneously raising the public’s hunger for the LTA to [...]
Chelsea owner Todd Boehly named chairman as Marina Granovskaia exit confirmed June 22, 2022 Chelsea have confirmed that co-owner Todd Boehly will be the football club’s new chairman and that influential director Marina Granovskaia is to leave Stamford Bridge. American Boehly led the consortium that bought the club from Roman Abramovich last month after the Russian oligarch’s assets were frozen by the UK government. He is to be joined [...]
Blurred lines: Athlete investors on rise as brands embrace new ways to partner with sport stars June 22, 2022 When Anthony Joshua and Dazn announced a new partnership last week, one of the most eye-catching aspects of the deal was that it involved the British heavyweight boxer acquiring a stake in the sports streaming platform. It was just the latest example of a prominent athlete cultivating a business portfolio to complement their sporting career. [...]
Young footballers ‘risking most of their wages on crypto’ prompts growing concerns June 21, 2022 Football has a “big problem” with young players risking the majority of their pay on cryptocurrencies, says a leading financial adviser to the sports industry. Players are being sucked in by social media content that ignores the major risks of investing in crypto, says Ben Smith, a partner at FLM. “I have seen lots of [...]
BBC wins the race for London Marathon broadcast rights for another five years June 20, 2022 The BBC will broadcast the London Marathon for a further five years after extending its long-standing rights agreement with the race’s organisers. The new deal begins with this year’s edition of the 26-mile race, which is due to take place on 2 October, and runs until 2026, marking 45 years of live coverage on the [...]
Paris Saint-Germain exec blasts LaLiga: ‘The last person we’ll take lessons from is Javier Tebas’ June 16, 2022 Paris Saint-Germain executives have issued a withering retort to LaLiga president Javier Tebas after the Spanish football chief accused the French club of breaking financial rules. LaLiga announced on Tuesday that it has lodged a formal complaint about Qatar-owned PSG’s spending with European football’s governing body Uefa. It follows PSG retaining the services of superstar [...]