Premier League kicks off AI era with five-year Microsoft deal Sport Business The Premier League has inked a five-year deal with Microsoft to overhaul how fans engage with the game. But the tie-up also tightens Big Tech’s grip on British sport, reigniting scrutiny over data use and monetisation. Under the agreement, Microsoft will become the League’s official cloud and AI partner, with its Copilot technology powering a [...]
Wimbledon scams: Bots are beating humans to the gates of Centre Court Sport Bots are blitzing Wimbledon’s ticketing platform, scooping up tens of thousands of pounds’ worth of seats every minute while real deal fans scramble for scraps. A new investigation by cyberfraud firm Datadome has exposed just how exposed the system is – and it’s not a good look for the world’s most prestigious tennis tournament. Despite [...]
Sports events must decide between purists and entertaining newbies Sport Business With Britain in the height of its summer sporting season, Ed Warner debates how organisers must balance pleasing purists with enticing new fans. “Does anyone talk about The Season anymore? The social whirl of the Lord’s Test, Queen’s, Royal Ascot and then finally Wimbledon? I may have missed others…” I replied to this Sport inc. [...]
How sport could shape Xi Jinping’s next five-year China plan June 25, 2025 It doesn’t feel like that long ago when the world was captivated by 2,008 drummers from China opening the Beijing Olympic Games in perfect harmony. But that was a different China in a different era, and the Sleeping Dragon has been in something of a comatose state since due to a number of factors including [...]
City of London to host padel and football during London Sports Festival May 1, 2025 The Square Mile will this summer bask in the opportunity to get active with the launch of the London Sports Festival across the capital from this month. Beginning later this month and running through until October, iconic London landmarks will play host to a number of sports to merge the City’s working engine with the [...]
2025 London Marathon raises world record £75m for charity May 1, 2025 The London Marathon has broken its own record for the world’s biggest one-day fundraising event after the 2025 race generated more than £75m for charity. The final total won’t be revealed until later this year but has already eclipsed the £73.5m raised last year, which set a new global benchmark for contributing to good causes. [...]
The Debate: Should London bid for the 2040 Olympic Games? April 30, 2025 Should London really put in a bid for the 2040 Olympics? We get two experts to hash it out in this week's Debate.
TNT Sports loses almost £190m since BT Sport rebrand April 25, 2025 TNT Sports, the broadcasting giant co-owned by BT and Warner Bros Discovery, lost almost £190m during its latest financial year, it has been revealed. The business, which rebranded from BT Sport in 2023, has posted a pre-tax loss of £187.5m for the 12 months to 31 July, 2024, new accounts filed with Companies House show. [...]
Wimbledon tennis debentures rocket 60 per cent to £73,000 April 9, 2025 The cost of a debenture to watch the world’s best tennis players at the Wimbledon Championships has rocketed by nearly 60 per cent. The All England Lawn Tennis Ground plc, which owns the courts and grounds which host Wimbledon every year, this week launched applications for No1 Court debentures for the second show court for [...]
Spring Statement 2025: Reeves misses trick ignoring sport and Old Trafford March 27, 2025 Standing at the dispatch box on Wednesday, Chancellor Rachel Reeves delivered her much anticipated Spring Statement. Just months after her autumn fiscal plan, where she hiked taxes by £40bn and confirmed funding for a football regulator which continues to divide the game, the member of parliament for Leeds West and Pudsey – and one of [...]