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soft power

  • Nandy absence called out as MPs urge greater use of sport as soft power

    Sport Business

    The government must do more to use sport and the wider culture sector to maximise global soft power, according to an influential MP. Dame Caroline Dinenage, chair of the Culture, Media and Sport Select Committee, has criticised the government for staging its Soft Power Council only four times, with the department’s Secretary of State Lisa [...]

    Michelle Donelan, Secretary of State, smiling and holding a red folder outside a building
  • Charging for museums will erode Britain’s soft power

    Opinion

    Ending free museum access would see some of Britain's most coveted institutions fade to irrelevance, writes Benji Wiedemann.

    Exterior view of the British Museum with visitors walking along the entrance, showcasing its neoclassical architecture.
  • Itoje and Pollock can boost Britain’s soft power on global stage, MP says

    Sport Business

    England captain Maro Itoje and teammate Henry Pollock have been backed to become ambassadors for the country. Steve Borthwick’s England side may be on a dire run of three consecutive defeats but Liberal Democrat MP Edward Morello insists the pair, alongside Women’s Rugby World Cup winning Red Roses, can help to project Britain’s soft power [...]

    Business professionals engaged in a strategic meeting discussing financial growth and market trends in a modern office set...
  • Spending Review: Cuts to BBC put UK soft power at risk

    June 10, 2025

    Spending review cuts to the BBC would erode the UK's soft power when it needs it most, writes Giles Kenningham.

  • The creative industries are vital to British soft power

    May 13, 2024

    Advertising, marketing, film, TV and other creative industries not only shape the culture and ethos of our city, they project Britain to the world, says Ruth Mortimer Is the UK still a creative superpower? The last year has been marked by war, economic and technological disruption. With an election on the horizon and constant talk [...]

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