Skip to content
City AM
Main navigation
Download free app
  • News
    • News
      • Latest Business News
      • Economics
      • Politics
      • Tech
      • Banking
      • FTSE 100 Live
      • Retail
      • Insurance
      • Legal
      • Property
      • Transport
      • Markets
    • From our partners
      • AON
      • Bayes Business School
      • City of London BIDs
      • Central London Alliance CIC
      • Destination City
      • Halkin
      • Olympia
      • Inside Saudi
      • Tottenham Hotspur Stadium
      • Santander X
      • YEAR SIX Dividend
    • Featured

      Mahmood unveils refugee sponsorship route as asylum bill faces Labour test

      Submit a story

      Tell us your story.

      Submit
  • Opinion
  • Sport
    • Latest Sports News
      • Sport
      • Sport Business
      • The Punter
    • From our partners
      • The Morning Briefing: SBS x City AM
      • Aramco Team Series
      • LIV Golf
    • Featured

      World Cup: How brands will activate as the knockouts begin

      Morocco v Haiti: Group C - FIFA World Cup 2026

      Submit a story

      Tell us your story.

      Submit
  • Life&Style
    • Life&Style
      • Life&Style
      • Toast the City Awards
      • The Magazine
      • Travel
      • Culture
      • Motoring
      • Wellness
      • City AM Puzzles
      • The RED BULLETiN
      • Do it with Shared Ownership
      • Media Speak Hub
    • Featured

      Exclusive: Richard Caring in talks to buy City icon 1 Lombard Street

      Submit a story

      Tell us your story.

      Submit
  • Investec
  • Events
  • Newsletters
  • Latest Paper

soft power

  • Charging for museums will erode Britain’s soft power

    Opinion

    Ending free museum access would see some of Britain's most coveted institutions fade to irrelevance, writes Benji Wiedemann.

    Exterior view of the British Museum with visitors walking along the entrance, showcasing its neoclassical architecture.
  • Itoje and Pollock can boost Britain’s soft power on global stage, MP says

    Sport Business

    England captain Maro Itoje and teammate Henry Pollock have been backed to become ambassadors for the country. Steve Borthwick’s England side may be on a dire run of three consecutive defeats but Liberal Democrat MP Edward Morello insists the pair, alongside Women’s Rugby World Cup winning Red Roses, can help to project Britain’s soft power [...]

    Business professionals engaged in a strategic meeting discussing financial growth and market trends in a modern office set...
  • Spending Review: Cuts to BBC put UK soft power at risk

    Opinion

    Spending review cuts to the BBC would erode the UK's soft power when it needs it most, writes Giles Kenningham.

    Rachel Reeves leaves BBC Broadcasting House after her appearance on Sunday with Laura Kuenssberg on March 12, 2023 in London, England.
  • The creative industries are vital to British soft power

    May 13, 2024

    Advertising, marketing, film, TV and other creative industries not only shape the culture and ethos of our city, they project Britain to the world, says Ruth Mortimer Is the UK still a creative superpower? The last year has been marked by war, economic and technological disruption. With an election on the horizon and constant talk [...]

Trending Articles

  • Revealed: Secret Treasury plan to tax State Pension before it is paid out

  • Two solicitors linked to Post Office scandal charged with misconduct

  • Burnham’s new chief of staff ran City firm advising Thames Water and rival Heathrow bidder

  • Barclays and Lloyds join banking sector plan for digital ID

  • Clarkson’s Farm and why businesses must stop blaming the weather

Subscribe

Subscribe to the City AM newsletter to have our top stories delivered directly to your inbox.

Subscribe
  • Got a story?
  • About City AM
  • Careers
  • Terms & Conditions
  • Privacy Policy
  • Cookie Policy
  • News
  • Markets & Economics
  • Politics
  • Opinion
  • Life&Style
  • Personal Finance
  • City AM Events
  • City Winners
  • The Punter
  • Casino
  • City AM Puzzles

Follow us for breaking news and latest updates

  • Facebook
  • X
  • Instagram
  • LinkedIn
  • Newsletters
  • Advertising
  • About
  • Licensing
Copyright 2026 City AM Limited