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soft power

  • Charging for museums will erode Britain’s soft power

    Opinion

    Ending free museum access would see some of Britain's most coveted institutions fade to irrelevance, writes Benji Wiedemann.

    Exterior view of the British Museum with visitors walking along the entrance, showcasing its neoclassical architecture.
  • Itoje and Pollock can boost Britain’s soft power on global stage, MP says

    Sport Business

    England captain Maro Itoje and teammate Henry Pollock have been backed to become ambassadors for the country. Steve Borthwick’s England side may be on a dire run of three consecutive defeats but Liberal Democrat MP Edward Morello insists the pair, alongside Women’s Rugby World Cup winning Red Roses, can help to project Britain’s soft power [...]

    Business professionals engaged in a strategic meeting discussing financial growth and market trends in a modern office set...
  • Spending Review: Cuts to BBC put UK soft power at risk

    Opinion

    Spending review cuts to the BBC would erode the UK's soft power when it needs it most, writes Giles Kenningham.

    Rachel Reeves leaves BBC Broadcasting House after her appearance on Sunday with Laura Kuenssberg on March 12, 2023 in London, England.
  • The creative industries are vital to British soft power

    May 13, 2024

    Advertising, marketing, film, TV and other creative industries not only shape the culture and ethos of our city, they project Britain to the world, says Ruth Mortimer Is the UK still a creative superpower? The last year has been marked by war, economic and technological disruption. With an election on the horizon and constant talk [...]

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