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Sharkninja

  • Air fryer frenzy sees Ninja’s European sales rocket past £1bn

    Business

    A surge in demand for air fryers has helped Sharkninja’s European sales surge past the £1bn mark for the first time, the firm’s latest accounts reveal. Sharkninja Europe, the UK-based subsidiary of the US consumer appliance maker, posted turnover of £1.2bn in 2024, a whopping 43 per cent increase on the previous year, as Brits [...]

    SharkNinja air fryer showcasing innovative design and advanced features for modern kitchen efficiency
  • Panasonic sees slump in UK microwave sales amid air fryer boom

    Business

    Panasonic’s UK arm has seen a slump in sales of microwaves as consumers increasingly turn to air fryers to sate their home cooking needs. The Cardiff-based business, which manufactures microwaves as well as medical devices, said it saw a 10 per cent fall in revenue from its microwave oven division to £44.8m in the year [...]

    Panasonic microwave featuring sleek design and advanced technology for efficient cooking in modern kitchens
  • Sharkninja: UK’s love affair with air fryers helps brand serve up bumper profit

    Retail

    The UK’s continued love affair with air fryers helped the European arm of Sharkninja surge back into the black as its sales jumped by over £300m. The Leeds-headquartered division has reported a pre-tax profit of £81.5m for 2023, having made a pre-tax loss of £19.7m in 2022. The last time Sharkninja reported a pre-tax profit [...]

    Sharkninja is known for its air fryers.

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