Rolex Price Hikes 2025: What They Mean for Collectors and Buyers Retail The watch community has long speculated about whether Rolex would raise its prices in 2025, and now the answer is clear: yes, they have. The adjustments span across nearly all collections, from the utilitarian Submariner and GMT-Master II to the elegant Day-Date and Datejust. While some increases are modest, others are significant—particularly for models featuring [...]