Smartphone dominance: Samsung races Apple with new AI launch January 23, 2025 Samsung launched its new artificial intelligence (AI) powered series, marking the latest salvo in its ongoing battle with Apple for dominance in the global market. While Apple continues to hold its commanding lead in the US, with 53 per cent market share compared to Samsung’s 23 per cent; the latter is betting on its AI [...]
Samsung: Profit falls but investors look Nvidia partnership January 8, 2025 Samsung Electronics flagged weaker-than-expected profit for its final quarter of 2024, yet optimism around future high-performance memory sales boosted its stock by 3.4 per cent on Wednesday. In this morning’s report, the company attributed this miss to memory chip prices, soft smartphone demand, and heaving R&D spending. Samsung’s efforts to remain relevant in the AI [...]
The best and worst sports marketing campaigns of 2024 December 25, 2024 In the true Christmas spirit of judging others, I’ve looked at my favourite – and not so favourite – sports marketing campaigns of 2024. I had planned to hand out awards with categories based on the startling number of current football pundits who were in Graham Taylor’s Euro 92 England squad. The Gary Lineker Award [...]
Why smart rings are the next big thing in wellness tech October 7, 2024 Smart rings are taking wellness tracking to the next level, blending cutting-edge tech with a subtle design.
Samsung UK: TVs boost profit despite smartphones losing ground August 20, 2024 The rise in popularly in premium TVs helped Samsung’s UK profit surge during its latest financial year despite the electronics giant losing ground in the smartphones market. The UK arm of Samsung has reported a pre-tax profit of £135.3m for 2023, up from £126.8m, thanks to it boosting its market share in high-end televisions. The [...]
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Tiktok strikes gold with Team GB: 25 per cent revenue surge in UK during Olympics August 9, 2024 Tiktok’s revenue has soared since the start of the Olympics thanks to an increase in advertising spend after it launched a campaign to debut GB athletes on the platform and as audience interest in the Games has piqued. The video sharing app, which is an official partner of Team GB and Paralympic GB, has revealed [...]
Wellness tech to help keep your daily step count in check April 30, 2024 While walking can be done virtually anytime, anywhere, these handy wellness tech gadgets can give you extra motivation to go one step further.
Shares in Apple trade at 12-month low ahead of company’s earnings April 28, 2024 Apple's stock woes largely stem from stagnant earnings per share growth, a drop in iPhone sales and ongoing regulatory pressures.
Samsung steals smartphone crown from Apple as Chinese rivals Huawei, Oppo and Xiaomi eat into market April 15, 2024 Apple's iPhone sales sagged 10 per cent in the first three months of 2024, while Samsung shipments also fell, but only by 0.7 per cent.