If SailGP steers towards ultra-aspirational audience it will soar Sport Business Having spent two days consuming SailGP in Portsmouth, Matt Hardy looks at what’s next for the series dubbed F1 on water Akin to a horde of middle aged parents at an Algarve all-inclusive, an eager line forms within eyesight of prime real estate with hundreds ready to grab the best spot. But rather than being [...]
Exclusive: EQT to announce Emirates GBR SailGP deal Sport Business European private equity giant EQT will today partner with Sir Ben Ainslie’s SailGP team Emirates GBR ahead of this weekend’s British leg of the series. The Swedish global investment firm – with £250bn in assets under management – has agreed a deal to be Emirates GBR’s private markets partner until the end of the decade. [...]
SailGP, rugby and PJL: Inside the new £50m budget sporting asset class Sport Business With big money tickets ever harder to find, investors are looking far and wide for their next affordable investment. Big-money takeovers will always catch the eye; whether that be the multi-billion-pound purchase of Chelsea by a Todd Boehly-fronted consortium from Roman Abramovich, the £1.3bn takeover of Indian Premier League team Royal Challengers Bengaluru by a [...]
SailGP: The $100m-per-team sailing league looking to join British summer of sport July 7, 2026 With SailGP back on these shores later this month, how is the league going about becoming a staple of the British summer? The British summer of sport is an extraordinary thing; Henley, Wimbledon, the Boat Race, Queen’s, Test cricket, The Open, Prem Rugby’s final, the British Grand Prix and more. But there is another sport [...]
SailGP complete sale of last team in fleet to former McLaren and Everton investors June 19, 2026 SailGP chiefs have hailed “a very significant milestone” after MSP Sports Capital’s majority buyout of the New Zealand team took the final outfit into private ownership. Private equity firm MSP sold its stake in McLaren’s Formula 1 team last year and previously loaned £185m to Everton for the construction of their Hill Dickinson Stadium. The [...]
Cowes Week announces Horner-linked North Sails as title sponsor May 22, 2026 The Cowes Week sailing regatta has this morning announced the Christian Horner-linked North Sails as title partner. The Isle of Wight racing week, taking place in August, will now be sponsored by the sailmaker backed by Oakley Capital, which this week appointed former Red Bull Racing team principal as an advisor. Cowes Week is the [...]
Atletico Madrid and Aston Martin investors buy into SailGP team April 9, 2026 Atletico Madrid and Aston Martin investors Quantum Pacific Group have become the latest group to buy a SailGP team in an eight-figure deal. Los Gallos SailGP Team has been purchased by Quantum Pacific Group, which is the largest shareholder of LaLiga club Atletico Madrid after Apollo Sports Capital. Their wider sporting portfolio includes Portuguese football [...]
Former Goldman Sachs and HSBC chief to run America’s Cup April 7, 2026 A former Goldman Sachs and HSBC boss has been appointed the first chief executive of the newly-formed America’s Cup Partnership. America’s Cup Partnership was set up following a new commercial agreement between the defending champions, The Royal New Zealand Yacht Squadron, and the British challenger, The Royal Yacht Squadron. And Marzio Perrelli, former chief executive [...]
Emirates boss on Arsenal stadium, leaving F1 and NBA Europe February 26, 2026 Matt Hardy talks sponsorship and strategy with the executive vice president of corporate communications, marketing and brand at global airline Emirates. At the end of the Premier League season 11 teams will be forced to change their front-of-shirt sponsor and, for some sides, the brand on their strip is synonymous with a particular era of [...]
Youri Djorkaeff on investing, SailGP and buying an English football club February 16, 2026 French football legend Youri Djorkaeff and his son Sacha on their investment vehicle Playmaker, backing SailGP and buying an English club. Two years after helping his country to win a home World Cup in 1998, Youri Djorkaeff was ticking off another life goal in France colours. Only this time it was on the waters around [...]