London Marathon ballots entries double in two years to record 1.34m Sport Business The London Marathon has broken its own world record for applications after demand more than doubled in just two years. A total of 1,338,544 people entered the ballot for next year’s London Marathon, which opened just before this year’s race nine days ago. That number represented an 18 per cent year-on-year increase and more than [...]
Sabastian Sawe and the need for clean sporting heroes we can believe in Sport Business Trust in performances like Sabastian Sawe’s at the London Marathon is the cornerstone of sport’s success, writes Ed Warner. The modern sports economy is anchored in belief: belief that the successes we celebrate are genuine, hard-earned, and comparable across eras. Without this belief records lose meaning, fans become disillusioned, sponsors turn tail and there is [...]