Brand Index: Ryanair’s charm offensive starting to win round flyers January 21, 2014 THIS year, Ryanair is changing. At least that’s what the budget airline’s boss, Michael O’Leary, claims in a new TV advert, which is part of multi-pronged marketing effort to convince consumers that it is turning over a new leaf. To get out the message that it is now a kinder, gentler company, it has appointed [...]
Ryanair slumps as it warns of a fall in earnings November 4, 2013 SHARES in Ryanair took a 12.6 per cent dive yesterday after the low-cost airline cut its full-year profit forecast for the second time in as many months. Ryanair boss Michael O’Leary said its move to lower air fares across its routes had contributed to the gloomy profit outlook, but said he was unsure of the [...]
Brand Index: Ryanair is working hard to melt the hearts of UK flyers October 22, 2013 ONE MONTH ago, Ryanair shocked the airline industry by revealing it was going to start being nicer to customers. Our research at the time found that, while French and German customers had a fairly dim view of the discount carrier, its reputation was worse in Britain. Well, one month into its new customer service strategy [...]
French court slaps €10m penalty on Ryanair in worker base case October 2, 2013 RYANAIR yesterday vowed to appeal after a French court imposed penalties totalling almost €10m (£8m) on the airline for breaching labour laws. The budget carrier was fined €200,000 and ordered to pay €9m to cover three years of backdated taxes and pension contributions for staff based in Marseille but employed on Irish contracts. Ryanair closed [...]
Brand Index: Ryanair charm offensive may heal its brand reputation September 24, 2013 RYANAIR, the discount airline that people love to hate, has promised to transform its “macho and abrupt culture” and turn over a new leaf as a more friendly and customer-focused business. The new strategy will include an overhaul of its website, a new team to respond to emails and a pledge to stop fining customers [...]
Ryanair gambling on giving away its seats November 3, 2005 Fancy a flutter when you fly? Ryanair chief Michael O’Leary says the no-frills carrier is hoping to sign a partnership with a gaming company to introduce inflight gambling in a move which could mean passengers travel for free on Europe’s largest carrier. O’Leary said his bold plan to introduce an airborne Las Vegas could see [...]