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Rugby Union

  • New Zealand Rugby World Cup triumph boosts All Blacks brand value by £25m

    November 6, 2015

    New Zealand's show of sporting supremacy at the Rugby World Cup boosted the All Blacks brand value by $37m (£24.6m), according to brand valuation and consultancy firm Brand Finance. The All Blacks brand, the most valuable in rugby, is now estimated to be worth $169m following a successful campaign in which the iconic rugby team [...]

  • How much did Sam Burgess cost rugby union? Highest-paid player in Premiership leaves Bath for South Sydney Rabbitohs

    November 6, 2015

    Sam Burgess has returned to rugby league and the South Sydney Rabbitohs after an ill-fated but lucrative year in rugby union. The England international will move to Australia to reunite with his family and a club where he is worshipped as a hero, yet questions will still be asked why the union establishment failed to make [...]

  • England v New Zealand match at Olympic Stadium can help us grow the game in London, says Rugby Football League boss Nigel Wood

    November 5, 2015

    Not only is it a chance to topple the globe’s No1 ranked team and gain revenge for World Cup heartache, but England’s showdown with New Zealand at the Olympic Stadium on Saturday is the next instalment of rugby league’s quest to unlock a latent capital fanbase. London has not staged international rugby league since a [...]

  • Kyran Bracken: RFU review into England Rugby World Cup shambles an embarrassing whitewash – but whole northern hemisphere needs to do some soul searching

    November 4, 2015

    Northern hemisphere rugby has a lot to worry about because on the basis of this World Cup the Six Nations appears to be a long way off the Rugby Championship.   The brilliant final between Australia and New Zealand wasn’t just settled by penalties or drop goals but also included five tries from two of [...]

  • How the All Blacks win: New Zealand Rugby chief Steve Tew on how the World Cup champions sustain a winning culture and what other businesses can learn from their success

    November 3, 2015

    By now you’ll have heard all the accolades and statistics: The first team to successfully defend a Rugby World Cup, the first nation to win the tournament three times and a historical win ratio over 75 per cent. Not only are New Zealand’s All Blacks one of sport’s most successful dynasties – there are very few [...]

  • Rugby World Cup 2015 analysis: Who came out on top off the pitch – England, the All Blacks or Australia?

    November 2, 2015

    An Australia v New Zealand final was a great spectacle for the fans and the sport, but with such a distinct lack of home nation representation,there was a nagging feeling of ‘what if?’ for England fans. Their early exit in the group stages came as an unwelcome surprise to sponsors and brands alike, with some [...]

  • What time is the Rugby World Cup final 2015: Here’s what most people are searching about the final between Australia’s Wallabies and New Zealand’s All Blacks

    October 31, 2015

    The Rugby World Cup final has just kicked off as New Zealand and Australia go head-to-head this afternoon.  Fans of both two-time winning teams will be glued to the game now, but in the past hours have been googling frenetically, with search traffic spiking as nerves mounted ahead of the game. Google Trends search data [...]

  • Rugby World Cup 2015 final New Zealand v Australia preview: Five stats that could decide the All Blacks’ showdown with the Wallabies

    October 30, 2015

    It's been billed as the dream final: Antipodean neighbours New Zealand and Australia, the two best teams in the world, duking it out over 80 minutes for the Rugby World Cup. It's the No1 ranked side in the world and reigning world champions up against this year's resurgent Rugby Championship winner for the chance to [...]

  • Rugby World Cup final 2015: What the All Blacks approach to leadership, identity and teamwork can teach businesses

    October 30, 2015

    On Saturday, New Zealand will look to become the first team in history to win successive Rugby World Cups when they take on Australia in the final at Twickenham. Since winning the last World Cup four years ago, the All Blacks have lost just three times and boast an incredible 92 per cent winning ratio. [...]

  • Code-switcher Sam Burgess will shun return to rugby league and continue union career, insists Bath coach Mike Ford

    October 29, 2015

    BATH boss Mike Ford is convinced that Sam Burgess will shun any temptation to return to rugby league as speculation continues to rage over the code-switcher’s future. Burgess has two years remaining on his contract at Premiership side Bath but has been granted time off to consider his future after initially returning to training last [...]

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