Power play: How Duracell intends to capitalise on 2015 Rugby World Cup with ranking system August 23, 2015 A recent documentary on Britain’s double Tour de France winner Chris Froome, was subtitled “the untold story of power is the ability to go harder and longer than anyone else”. In the offices of Duracell batteries, the marketing team nodded sagely at each other. Power and longevity: their two watchwords. After all, that Duracell bunny [...]
Rugby World Cup 2015: Paris audition doesn’t faze cool Luther Burrell August 21, 2015 England centre Luther Burrell has denied he is feeling the heat ahead of his latest audition for a place in head coach Stuart Lancaster’s Rugby World Cup squad. Lancaster has claimed the “spotlight” will be on Burrell after naming the Northampton centre in his starting XV for England’s World Cup warm-up clash against France in [...]
Capitalising on sponsorship: Tissot’s president Francois Thiebaud on making the most of their rugby links August 16, 2015 When Jonny Wilkinson swung his cultured right boot through the ball that famous night in Sydney at the Rugby World Cup 12 years ago there were 26 seconds of extra time left on the clock. Seven weeks of furious action concluded with England’s poster boy delivering that late, killer blow to the tournament hosts Australia [...]
England v France: Who’s in and who’s out of Stuart Lancaster’s Rugby World Cup squad? August 13, 2015 “There will be World Cup places up for grabs, everything on the line. If you don’t play well, you’re going home,” said stand-in captain Tom Wood ahead of England’s Rugby World Cup warm-up match against France this Saturday. Read more: Lancaster calls on convert Sam Burgess to seize Rugby World Cup chance Such are [...]
England v France: Stuart Lancaster calls on convert Sam Burgess to seize Rugby World Cup chance August 10, 2015 Head coach Stuart Lancaster has thrown down the gauntlet to rugby league convert Sam Burgess to prove he is worthy of a place in England’s World Cup squad after naming him in the side to face France at Twickenham on Saturday. Read more: I’ll give Cipriani a fair chance, says Lancaster Former Rabbitohs star Burgess [...]
All Blacks’ Dan Carter becomes first rugby union player to reach 1,500 points in loss to Australia August 8, 2015 Dan Carter made history today by becoming the first player in Test rugby history to score over 1,500 points, but couldn't prevent New Zealand succumbing to their first loss to Australia since before the last World Cup. Read more: Nine incredible All Blacks stats The Kiwi star scored nine points from three penalties in his final [...]
Canon targets decent exposure from Rugby World Cup project: How camera giant plans to capitalise on this year’s major sporting event August 2, 2015 It is one of the most infamous moments in British sport. It is 1982, it is Twickenham, and England are playing Australia at rugby. The players, however, are mere bystanders. Erika Roe had bunked off work that day, but as she later explained, she was “a little bored” by the spectacle in front of her. [...]
Accenture RBS 6 Nations app: Supporters reaping the benefit from rugby’s expanding digital revolution July 26, 2015 Technology gurus driving innovation which presents fans with new levels of interaction The explosion of social media in recent years has transformed human behaviour and interaction. Notably, it has changed the way we watch television, and live events. For many, it is no longer enough to be somewhere, watching something. It must be shared [...]
Capitalising on rugby fever to the max: MaxiNutrition’s Mark Morgan on a huge year for the sports supplement maker July 19, 2015 The carnival is around the corner. In a few short weeks, the spotlight will fall on England as it stages an event widely recognised as the third biggest sporting festival on the planet. The Olympics and football’s World Cup may dwarf all others, but for those associated with it, this autumn’s egg-shaped jamboree promises a [...]
Brewer toasts strong first half ahead of the Rugby World Cup July 7, 2015 BRITISH pub chain Young & Co’s Brewery toasted a strong start to the year at its annual general meeting yesterday. Chairman Nick Bryan reported that trading in the current year “has started well, with managed house sales for the first 13 weeks up 8.3 per cent in total and up 5.6 per cent on a [...]