London Irish target millennial rugby fans with Netflix-style monthly ticket subscription for home games September 14, 2021 Premiership Rugby club London Irish have launched a monthly ticket subscription service in an attempt to woo millennials ahead of the new season. Prices start from £30 per month for adults and £9 for children and include entry to all league and cup games at the Exiles’ new stadium, as well as all perks afforded [...]
English rugby incentivises clubs to achieve 85 per cent Covid vaccination September 13, 2021 English rugby chiefs have revealed an incentive scheme aimed at achieving an 85 per cent Covid-19 vaccination rate among players and staff. Once a club has reached an that threshold, social distancing can be removed for training and match day operations and masks will no longer be compulsory outdoors, among other measures. The Professional Game [...]
Honda to sponsor England Rugby and RFU in long-term deal that includes naming rights for team’s Pennyhill Park training centre September 1, 2021 Honda has become a major sponsor of England Rugby and governing body the Rugby Football Union (RFU) in a long-term, multi-year deal. England’s Pennyhill Park training base will be renamed the Honda England Rugby Performance Centre as part of the arrangement. The deal will also see the car maker’s branding appear on the kits of [...]
Altrad to replace AIG as All Blacks and Black Ferns front-of-shirt sponsor as French-Syrian billionaire Mohad Altrad increases rugby influence August 27, 2021 Construction conglomerate Altrad has increased its presence in rugby union by becoming the new front-of-shirt sponsor to the All Blacks, Black Ferns and New Zealand’s other national teams. Altrad, which owns Montpellier Herault in the Top14 and is a sponsor of the French national teams, has agreed a six-year deal with New Zealand Rugby (NZR) [...]
Ollie Phillips: Lions series win would be heroic in the circumstances but momentum has swung behind South Africa before deciding Test August 6, 2021 As the British and Irish Lions prepare for their series-deciding third Test, it feels like all momentum has swung behind South Africa. Fair play to the Springboks; they nailed their game plan in the second match last weekend. It was set-piece perfection allied to a moment of magic from Handre Pollard, whose cross-field kick set [...]
British and Irish Lions: Warren Gatland rings the changes for decisive third and final Test in South Africa August 3, 2021 British and Irish Lions head coach Warren Gatland has made six changes for the third and final Test against South Africa on Saturday. Josh Adams will make his Lions Test debut on the right wing, replacing Anthony Watson who drops out of the squad altogether. Duhan van der Merwe keeps his spot on the other [...]
Why the British and Irish Lions brand has gone from strength to strength – and what the future holds for the touring side July 30, 2021 Ahead of this weekend’s second Test between the British and Irish Lions and South Africa, City A.M. examines why the touring side’s brand has endured and how it might evolve. “It shouldn’t work,” former England captain Lewis Moody says of the British and Irish Lions. The concept of a band of disparate players from the [...]
Ollie Phillips: Rassie Erasmus rant shows how huge second Test is – and that Lions coach Warren Gatland has got under his skin July 30, 2021 If you needed any further proof of how big the second Test between the British and Irish Lions and South Africa is this weekend, look no further than Rassie Erasmus. The Springboks’ director of rugby this week issued a bizarre, hour-long video rant about refereeing decisions in the Lions’ first-Test win, even hinting he could [...]
Tokyo 2020 Olympics: Team GB star Dan Bibby calls RFU cuts to Sevens funding ‘a joke’ July 29, 2021 Team GB Rugby Sevens star Dan Bibby has criticised funding cuts to the sport’s programme, calling the Rugby Football Union’s (RFU) plans “a joke”. Bibby’s comments come after GB narrowly missed the podium at the Tokyo 2020 Olympics yesterday, losing to Argentina 17-12 in the bronze medal match. The team’s central contracts ended last August [...]
Ineos strikes deal with New Zealand Rugby to add All Blacks to sporting stable that includes Formula 1, cycling and football teams July 28, 2021 New Zealand Rugby has announced Ineos is to become its official performance partner in a six-year deal beginning in 2022. The deal sees New Zealand Rugby’s national teams, including the All Blacks and the Black Ferns, join the growing Ineos sporting stable, which is owned by British billionaire Sir Jim Ratcliffe. They will join Mercedes-AMG [...]