Rugby resists modern marketing but Les Bleus have created a blueprint Sport Business The sport of rugby union can be confusing. I don’t mean the rules – although they are part of the problem – but more how a sport can both thrive and struggle to survive almost simultaneously. Nowhere has this been more evident than in the 2026 men’s Six Nations. It was a tournament many claim [...]
Bath Rugby debts topped £32m before Dyson investment as club makes £2.8m loss Sport Business Bath Rugby’s debts to its owner reached £32m in their triumphant Prem Rugby season before billionaire Sir James Dyson purchased 50 per cent of the club. The West Country club last week announced a deal that saw the hoover magnate take an equal stake in the club alongside long-time funder Bruce Craig. The deal reportedly [...]
Does Dyson’s Bath investment signal a new era for Prem Rugby? Sport Business If there was major surprise surrounding Red Bull’s entry into Prem Rugby last year, fewer heads would have been turned by news this week of Sir James Dyson’s investment in Bath. Probably because plenty had assumed he was paying for the upkeep of the club anyway. The deal – likely a debt-for-equity swap – by [...]
Elior Champ Rugby deal may be good for clubs, but what’s the point? March 20, 2026 It is great to see Champ Rugby get its first sponsor in six years this week, in catering company Elior UK; it signals a shift in appetite for the second tier of English rugby. It will be a good marketing tool for clubs, whose matches are broadcast on streaming platform Clubber TV, and it solidifies [...]
Can Scotland ever win the Six Nations, when so many of their players play abroad? March 19, 2026 On the final day of the 2026 Six Nations Championships, Ireland defeated Scotland in Dublin in their 12th successive victory against Gregor Townsend’s side. Ireland’s victory extended Scotland’s 27-year wait for the title and underlined the growing gap between the two sides. Days later, news broke that Scotland No8 Jack Dempsey has agreed a deal [...]
Sir James Dyson buys 50 per cent stake in top flight English sport club March 18, 2026 One of the UK’s richest men, Sir James Dyson, has purchased 50 per cent of Prem Rugby champions Bath. The long-time fan of the West Country Club, which won three trophies last season, has converted his front-of-shirt support for the club – through Dyson – into a 50 per cent ownership stake in the Blue, [...]
Lozowski: Showdown Saracens match at Tottenham good for Prem Rugby March 17, 2026 England’s Prem Rugby takes an almighty leap of faith later this month, staging three of its five Round 12 fixtures at stadiums more than double the home team’s usual arenas. On Saturday 28 March, Gloucester Rugby take on Leicester Tigers at Aston VIlla’s Villa Park and Bristol Bears host Harlequins at Wales’s Principality Stadium. But [...]
England won’t be derailed if they hold their nerve over Borthwick March 13, 2026 However unlikely one may think it is, there is a chance of England being left holding the wooden spoon for the first time in the Six Nations era. You have to go back to 1987 for their last bottom-place finish in the old Five Nations. That alone would be a humiliation for a head coach [...]
Toulouse minority owner: Prem Rugby franchising ‘very exciting’ March 11, 2026 A ringfenced Prem Rugby should be seen as an exciting prospect that could one day chase down the powerhouse Top 14 league, according to a co-owner of six-time Investec Champions Cup winners Toulouse. The RFU Council voted through measures last month that ended automatic promotion and relegation from Prem Rugby to the second-tier Champ. It [...]
Itoje and Pollock can boost Britain’s soft power on global stage, MP says March 10, 2026 England captain Maro Itoje and teammate Henry Pollock have been backed to become ambassadors for the country. Steve Borthwick’s England side may be on a dire run of three consecutive defeats but Liberal Democrat MP Edward Morello insists the pair, alongside Women’s Rugby World Cup winning Red Roses, can help to project Britain’s soft power [...]