Prem Rugby extends deal with trading platform Etoro September 30, 2026 Trading platform Etoro has extended its partnership with Prem Rugby as it solidifies its growing status within sport. The agreement began in 2023 but a fresh extension will see the deal extend into a fourth season, with the firm sponsoring the league’s predictor activation across social media. It is also the league’s official coin-toss partner [...]
Investors are watching Prem Rugby so the league can’t mess this year up September 25, 2026 It may still be rather warm outside but you know when it’s autumn because Prem Rugby returns to the sporting calendar. And this year is an important one. Because the cash has arrived from various new investors and the stability of the league will once more be under a microscope. This season will be the [...]
Pollock joins Haaland on YouTube after bumper new Saints deal September 22, 2026 Henry Pollock is following the Erling Haaland blueprint for stardom by joining YouTube having signed a bumper new contract at Northampton Saints. The 21-year-old flanker joined Eddie Hearn’s Matchroom Talent Agency earlier this year and has been at the centre of a contract war with his club after the boxing promoter said his recent recruit [...]
AJ-Fury boxing fight won’t impact Cardiff Champions Cup rugby game September 22, 2026 Cardiff Rugby’s Investec Champions Cup match against Bath Rugby will not be moved even if it clashes with the blockbuster fight between Anthony Joshua and Tyson Fury. The Battle of Britain boxing bout is closing in on Cardiff’s Principality Stadium as its host, with 11 December pencilled in as the date. Bath Rugby’s trip to [...]
Prem Rugby announces record deal with key partner September 22, 2026 Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]
How does a brand agency build a league identity like Ultimate Sevens from scratch? September 21, 2026 Brentford’s Gtech Community Stadium will be centred around a different kind of ball on Thursday when the Ultimate Sevens rolls into town for its inaugural finals day. Backed by BIA Sports Group – the owners of Premier League club Sunderland – the Ultimate Sevens is brand new, and with it comes six teams that have [...]
China’s EV brands are all over sport in the west. Why? September 18, 2026 Electric vehicle brands from China are snapping up sport sponsorship opportunities across the west. Matt Hardy asks why. The automotive sector has long had an association with sports sponsorships: think the century-old deal between Ford and AFL side the Geelong Cats, or Volkswagen’s enduring patronage of Bundesliga side Wolfsburg, originally a works team from its [...]
Is Henry Pollock’s biggest problem Eddie Hearn? September 18, 2026 Henry Pollock’s first few months with Eddie Hearn’s Matchroom Talent Agency has felt less like a commitment to rugby union – and reaching the heights within the sport – and more like a scattergun approach to marketing a player in a way rugby players hadn’t experienced before. Except they have. Seeing Pollock in the front [...]
Allowing South Africa vs New Zealand to clash with NFL is classic rugby September 11, 2026 South Africa and New Zealand choosing to stage their money-spinning Greatest Rivalry rugby match in Baltimore on the opening weekend of the NFL season is, at best, short-sighted and realistically rather daft. What is the point in the sport trying to break the US, five years out from a North American World Cup many are [...]
England Rugby in first ever back-of-shirt deal with £5m a year Lloyds signing September 9, 2026 Banking giant Lloyds has become England Rugby’s first ever back-of-shirt partner after the world’s richest union added the City staple to its sponsorship portfolio. It comes six months after City AM revealed Lloyds had held talks with England chiefs over back-of-shirt and back-of-shorts sponsorship. The deal will see the financial giant’s logo appear above the [...]