Luke Littler attracts Meta to darts with Oakley glasses partnership Sport Business Tech giant Meta has entered the darts market by joining world champion Luke Littler’s ever-growing stable of partners. The deal saw Littler don a pair of Oakley Meta glasses to record his throws in a practice session filmed for social media. It sees Oakley and Meta join Xbox, fast fashion brand Boohoo, Target Darts, KP [...]
WTA Finals set to extend stay in Saudi Arabia as kingdom invests in tennis Sport Business The money-spinning WTA Finals are set to remain in Saudi Arabia beyond the current contract. The finals, featuring the world’s top eight women’s players, concluded its second season in Saudi Arabia at the weekend as part of a three-year deal. But WTA chief Portia Archer said they would be looking to keep the event “in [...]
Zverev earns $25,000 per minute in Six Kings Slam defeat Sport Business Alexander Zverev earned $25,000 per minute for his 59-minute cameo in the Six Kings Slam tennis tournament in Saudi Arabia. The German is one of six tennis stars competing as part of Riyadh Season’s premier tennis competition with each of the participants receiving a reported appearance fee of $1.5m, rising to $6m for the eventual [...]
PDC boss Porter on Saudi Darts Masters and future of Ally Pally October 11, 2025 If you have tuned into the World Grand Prix of darts in Leicester this weekend, you’d have needed to stare deep into your screen to see an empty seat at the 3,000 capacity Mattioli Arena. The sport’s hottest property Luke Littler has been showing off in the early rounds, and the class of years gone [...]
Riyadh Season like Saudi Arabia’s Disneyland as darts joins roster October 6, 2025 Riyadh Season’s expansion to encompass more sports and cultural events – including, for the first time, darts – has seen it likened to “Saudi Arabia’s Disneyland”. A new deal with multi-sport promotion giants Matchroom will see the Saudi Masters Darts join the likes of boxing and snooker on the Arabian peninsula. Furthermore, Riyadh Season – [...]
Brady set for return to football field in Riyadh Season appearance September 16, 2025 NFL legend Tom Brady will return to the football field after signing a deal to appear in the 2026 edition of Riyadh Season. The seven-time Super Bowl champion and co-owner of English Championship side Birmingham City will join forces with Turki Alalshikh, digital sports platform Fanatics, OBB Media and Fox Sports to produce a flag [...]
London Spirit: Tech titans strike Nike kit deal in Hundred first July 30, 2025 London Spirit’s new part-owners, Silicon Valley-based consortium Cricket Investor Holdings, have agreed a kit deal with Nike for the Hundred franchise which will begin next year. The Nike deal is the first bespoke commercial contract secured by one of the Hundred teams, as sponsorship deals have previously been sold centrally by the England and Wales [...]
Draper to earn £1.1m just for turning up to Saudi Six Kings Slam July 7, 2025 Jack Draper is set to bag himself at least £1.1m after agreeing to take part in this year’s Riyadh Season Six Kings Slam. The tennis competition, a brainchild of boxing tycoon Turki Alalshikh, sees the top six players compete in a knockout tournament in Saudi Arabia for prize money unmatched elsewhere in the sport. Last year’s [...]
Fury set for 2026 return, says Saudi boxing bigwig July 3, 2025 Tyson Fury has given his word over a return to the ring in 2026, boxing dealmaker Turki Alalshikh has claimed. The man behind Riyadh Season, seen as key to a resurgence in boxing, spoke on X, formerly Twitter, on Wednesday saying the Gypsy King will return next year. It comes after Fury retired for the [...]
Benn vs Eubank: Why Fatal Fury fight is key to future of boxing in London April 23, 2025 Turki Alalshikh is in town, which can only mean one thing: boxing is in London and the Saudis are here to parade their latest sporting interest. After last year’s British record attendance at Wembley Stadium for Daniel Dubois’ demolition of Anthony Joshua, Tottenham Hotspur Stadium will this weekend play host to a fight night topped [...]